Head of Product Marketing

Head of Product Marketing at Pallet WHO WE ARE Pallet is building AI Agents to transform logistics, a $12T global industry. Backed by General Catalyst, Bessemer, and Bain Capital, we’ve raised $50M and achieved 700% revenue growth in under two years. Our mission is to automate the manual workflows that slow logistics teams down — from scheduling to data entry and load management. Our flagship platform powers end-to-end operations, and our newest product, CoPallet, introduces AI Agents that execute real workflows in real time. As logistics providers adopt generative AI, Pallet is leading the next wave of automation, with the vision to build the next $10B company in logistics. Join leaders from Google, DoorDash, and YC to shape the future of logistics tech. ABOUT THE ROLE As Head of Product Marketing, you will define and own Pallet’s market narrative. You will set the positioning for our AI platform and agents, determine how we win across segments (carriers, 3PLs, shippers), and build the foundation for a world-class product marketing function. This is a highly strategic leadership role reporting directly to executive leadership. You will partner closely with Product, Sales, and Growth to ensure we have sharp positioning, differentiated messaging, and disciplined go-to-market execution. You will start as a hands-on leader and build the PMM team over time. Success in this role means: Pallet has a clear, opinionated narrative in the market Sales wins because of sharp positioning and enablement Product launches are orchestrated, strategic, and impactful The PMM function becomes a force multiplier across the company WHAT YOU WILL OWN Define Pallet’s category narrative in the age of AI Agents, developing differentiated positioning across segments and personas. Translate product capabilities into clear buyer value and continuously refine messaging based on customer insight and competitive intelligence. Own product launch strategy and execution driving segmentation, ICP refinement, and persona strategy. Partner with Sales leadership to align messaging with pipeline strategy and establish disciplined launch processes and GTM operating cadence. Build scalable enablement programs for new products and features creating messaging frameworks, battlecards, and objection handling. Oversee website messaging, thought leadership, and case studies to shape executive narratives for speaking, PR, and industry presence. Elevate Pallet as the category leader in AI-driven logistics automation Hire and develop a high-performing PMM team and establish processes for research, messaging, launches, and competitive analysis Define clear metrics for PMM impact on revenue and adoption and share with leadership teams. YOU HAVE 6–10+ years of experience in product marketing, product management, consulting, or adjacent strategy roles Experience owning positioning in a complex B2B category (ideally vertical SaaS, infrastructure, or AI) Proven ability to shape company-level narrative, not just product-level messaging Strong executive presence and ability to influence cross-functional leaders Deep customer curiosity — you learn from sales calls, customer interviews, and market research Exceptional writing and communication skills Comfort operating in ambiguity and setting direction from first principles Bonus: Experience launching AI or automation products Experience building and scaling a PMM team OUR BENEFITS 🩺 Health, Vision and Dental benefits 🏝️ Flexible PTO ➕ Life Insurance and Accidental Insurance ❤️‍🩹 Short-Term Disability Coverage 💸 Generous salary and equity for all staff 🪜 401k option; helping you save for the future 📚 Yearly learning and development stipend 🚌 Commuter benefits if you live in SF 🚘 Fully covered uber ride home if you ever have to work late in the office 🏡 Remote office home stipend 🥤 Monthly happy hours; our last one was a Golden Gate Park BBQ 🍲 Company paid dinners on Tuesdays and Thursdays in the office 🎉 Annual Company Offsites; our last one was in Palm Springs 🌴 OUR INTERVIEW PROCESS🍹 This is our process for most of our roles, but sometimes stages are subject to change from time to time, we will definitely notify you of the change ahead of time. Step 1: ✋ Chat with Talent team - 30 mins Step 2: 💬 Chat with Hiring Manager - 45 mins Step 3: 🚀 Final Interview - 3 hours at our office (includes a take home assignment)* *✅ Brief Background Check and Reference Check * POSITION'S COMPENSATION RANGE The estimated salary range for this role is $175,000-$250,000, depending on experience and skill set. In addition to base salary, we offer competitive equity, benefits, and growth opportunities. Final compensation will be determined based on a combination of factors, including experience, qualifications, and location. Our company Pallet is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.