Senior Vice President, Marketing Location: Remote (US-based) Travel: Minimum 30% Reports To: CEO About DeepHow DeepHow is a Physical AI platform for industrial manufacturing, pharmaceuticals, and electronics. We help organizations capture expert know-how, transform it into AI-powered work instructions and drive verified execution on the front line, from knowledge capture all the way through to real-time SOP adherence and time & motion intelligence. The platform spans knowledge capture and sharing, AI-powered verification through Smart Compare and photo/video validation, and time and motion intelligence through guided workflows, SOP adherence, and real-time execution visibility. DeepHow supports customers from knowledge capture to verified execution, with strategic account expansion often centered on verification, AI-guided workflows, and time and motion intelligence. The Role We are looking for a strategic, hands-on SVP of Marketing to lead the full marketing function at a pivotal growth stage. You will own brand, demand generation, product marketing, content, and field marketing — translating DeepHow's technical differentiation into compelling narratives that resonate with C-suite manufacturing and operations buyers. If you are energized by driving exponential growth and building high-performing marketing team, this is your chance to lead a transformative phase of expansion. What You'll Own Marketing Strategy: Define and lead DeepHow's global marketing strategy, in tight alignment with Sales, Product, and the executive team to hit pipeline and revenue targets. Demand Generation & Growth: Build and execute data-driven demand generation programs across digital, content, SEO, social, events, and partner channels — driving qualified MQLs and pipeline for the sales team. Brand & Positioning: Strengthen DeepHow's brand as the defining platform for Physical AI in industrial workforce operations. Own thought leadership, PR, and external communications that build credibility with manufacturing and industrial audiences. Product Marketing: Lead product marketing, messaging architecture, competitive differentiation, sales enablement assets, and go-to-market playbooks for new capabilities and vertical expansions. Team Leadership: Hire, develop, and lead a high-performing marketing team. Set clear OKRs, build a culture of accountability, and scale the function as the company grows. Cross-Functional Alignment: Partner closely with Sales, Customer Success, and Product to align marketing with pipeline targets, account expansion plays, and product roadmap priorities. Data & Analytics: Build a full-funnel analytics and attribution framework. Use data to optimize spend, improve campaign performance, and report marketing ROI to the executive team and board. Market Intelligence: Conduct ongoing market research and customer interviews to sharpen ICP definitions, refine messaging by vertical, and stay ahead of competitive moves. Budget Management: Own the marketing budget. Allocate resources for maximum pipeline impact and maintain disciplined spend management. Executive Presence: Serve as an external face of DeepHow — representing the company at key industry events, in media, and in analyst relationships. What We're Looking For Bachelor's degree in Marketing, Business, or related field; MBA preferred. 10+ years in marketing leadership in B2B SaaS or enterprise technology, with a strong record of building and executing growth marketing strategies. 5+ years in a VP or SVP marketing role with direct P&L or budget ownership. Demonstrated track record of scaling ARR from $20M to $100M+ in a high-growth company. Experience marketing to manufacturing, industrial, operations, or frontline workforce audiences is a strong plus. Data-driven: fluent in pipeline metrics, attribution models and marketing automation platforms. Exceptional executive communicator and storyteller who can translate complex AI technology into clear buyer value. Deep empathy for technical and operational buyers. DeepHow is an equal opportunity employer. We value diverse perspectives and are committed to building an inclusive team.