What Retell does
Retell is the voice AI platform for production phone agents. Enterprise call centers use us to deploy AI agents that handle real calls — inbound and outbound — at scale. 50M+ conversations/month. YC-backed. ~20 people.
What this role is
You make Retell's community into a growth channel. Here's what that means concretely.
We already have the scaffolding: a Certified Partner Program with tiers, a growing roster of agency partners, an app partner directory, a Discourse forum, and YouTube creators making Retell content organically. What we don't have is someone who owns all of it full-time and turns it into a compounding growth engine.
What you'll do
Scale the partner ecosystem. We have certified partners building voice agents for clients across healthcare, restaurants, real estate, insurance, and more. You'll be the person who activates this ecosystem — recruiting new partners, keeping existing ones engaged, making sure they have what they need (early access, co-marketing, referral tracking, templates), and tracking which partners are actually driving revenue. The goal is to make "build it on Retell" the default choice for every AI agency and consultant in the voice space.
Build the creator and content flywheel. Retell tutorials are already showing up on YouTube organically. Your job is to accelerate that — find the creators, give them a reason to keep producing (affiliate structure, featured placement, verified status, early access), and build the pipeline so we're getting a steady stream of third-party content every month. Not by writing it yourself. By making it worthwhile for others to create.
Own community infrastructure. Take over Discourse. Fix the support experience. Build the culture where builders help each other. Run regular community touchpoints — hangouts, builder spotlights, newsletters, contributor recognition. Make it the place people come to learn how to build voice agents, not just to file support tickets.
Drive community-sourced SEO. Every partner case study, every creator tutorial, every forum thread answering "how do I build an AI phone agent for X" is a long-tail landing page. You should be thinking about how every community action you enable creates organic discovery.
What makes someone great at this
You've taken an early-stage partner or creator program and scaled it — not just launched one, but made it produce measurable output over time
You've worked with technical creators and know what it takes to get someone to choose your platform as the subject of their next video or tutorial
You understand affiliate and referral economics. You can design incentive structures and tell which relationships are worth doubling down on
You've run a technical community (Discourse, forum, Slack) past the phase where the company is answering every question
You get SEO at a practical level — community content that ranks
Bonus: you've been inside a PLG ecosystem (automation tools, developer platforms, no-code/AI tools) and know how these flywheels work from the operator side