Field Marketing Manager

Field Marketing Manager at Twin Health Opportunity Twin Health is seeking an experienced Field Marketing Manager to own and scale our field marketing and events strategy. This role will drive pipeline creation and acceleration through Twin-hosted events, externally sponsored conferences, account-based marketing (ABM) programs, and client activations. You will serve as the primary field marketing partner to our sales team, translating revenue goals into high-impact field programs. This is a highly cross-functional role for someone who excels at building strong sales and client success alignment and turning live and virtual experiences into measurable business impact. Responsibilities Field & Event Marketing Strategy Drive enablement of the field marketing strategy aligned to pipeline and revenue target Build quarterly and annual field marketing plans that integrate: Twin-hosted events (executive dinners, roundtables, summits) Externally sponsored conferences and trade shows Client and co-marketing initiatives 1:1, 1:few, and 1:many ABM programs Client + member testimonials Ensure all programs align with GTM priorities and sales objectives Event Execution & Management Plan, manage, and execute high-impact events from end to end, including: Contract negotiation, budgeting, logistics, staffing, and vendor management Pre-event promotion and post-event follow-up motions Serve as the primary point of contact for event execution and onsite coordination when needed Ensure each event is optimized for pipeline generation, engagement, and brand visibility Sales, ABM & GTM Alignment Act as the primary field marketing liaison to the client success and sales team Partner closely with Sales and Client Growth and Success team leadership to: Identify priority accounts and opportunities Design targeted ABM and field programs that accelerate deal progression Enable strong pre-, during-, and post-event sales motions Drive adoption of field marketing and sales enablement tools to support scale and consistency Client & Co-Marketing Develop and execute co-marketing programs with strategic partners Plan and launch joint initiatives including events, webinars, and integrated GTM campaigns Ensure alignment across marketing, sales, and partner teams Measurement, Reporting & Optimization Own field marketing performance tracking and reporting, including: Leads, MQLs, SQLs, pipeline generated and influenced Build dashboards and share insights with stakeholders (SF + Hubspot) Continuously test, optimize, and improve field programs based on performance data Enablement, Process & Scale Partner with Growth, Product Marketing, Content, and Design teams to develop event and field assets Support content needs including landing pages, nurture flows, signage, and enablement materials Manage event budgets, timelines, and tracking frameworks Support creation of member + client testimonials to support Sales and Client Success team needs Create repeatable processes, templates, and toolkits to scale the field marketing function Other duties as assigned Qualifications 5+ years of B2B field marketing, event marketing, or demand generation experience Proven experience managing both hosted events and sponsored conferences Strong sales & success partnership skills with a track record of driving pipeline through field programs Experience executing ABM programs and account-centric marketing initiatives Data-driven mindset with experience measuring ROI and attribution Strong project management and stakeholder management skills Excellent communication skills with the ability to influence cross-functionally Willingness to travel approximately 10% for events Preferred Qualifications Experience in healthcare, SaaS, or enterprise B2B environments Familiarity with Salesforce, HubSpot, and event management platforms Experience leveraging AI or automation tools to improve marketing efficiency Monday.com or workflow automation experience a plus How Success Will Be Measured Pipeline generated and influenced by field marketing programs Achievement of quarterly field marketing goals Strong sales alignment and satisfaction Clear, consistent ROI and performance reporting Scalable, repeatable field marketing processes adopted across teams This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Compensation and Benefits The compensation range for this position is $100,000 - $120,000 annually. Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin A competitive compensation package in line with leading technology companies A remote and accomplished global team Opportunity for equity participation Unlimited vacation with manager approval 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options 401k retirement savings plan