GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.
The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.
*Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.New Business Account Executive - Korea
An overview of this role
As a New Business Account Executive in Korea, you'll be at the forefront of GitLab's growth strategy, focused on acquiring new logos and expanding our market presence across APAC. You'll work with sophisticated buyers at high-growth companies and enterprises, navigating complex sales cycles while staying focused on building pipeline and progressing deals in a sustainable way. You'll guide prospects through their first evaluations of GitLab's AI-powered DevSecOps platform, building a healthy, sustainable pipeline that translates into new Net ARR and long-term opportunity.
In this role, you'll act as a key connector between prospective customer stakeholders and GitLab's field organisation so prospects see GitLab as a trusted partner from the first interaction through close. You'll build and own a greenfield APAC territory, establish repeatable new logo sales motions, and regularly forecast and report on deal progress, prospecting activities, and pipeline health. This opportunity is ideal for someone who combines enterprise-level sophistication with a strong sense of initiative and responsiveness. You know how to sell innovation and change through customer vision expansion, shorten decision cycles while building trust at the C-level, and confidently position GitLab as the most comprehensive AI-powered DevSecOps platform. You'll own the entire sales cycle from initial outreach through close, help build a healthy pipeline, and engage in regular outbound prospecting to break into new accounts and build relationships from scratch.
What you'll do
Own the full new logo acquisition cycle for your APAC territory from prospecting through close, introducing prospects to GitLab's AI-powered DevSecOps platform for the first time.
Build and maintain a healthy pipeline of qualified opportunities through proactive outbound prospecting and follow-up to support new logo and Net ARR targets.
Run 3-5 high-quality discovery meetings per day with senior stakeholders, uncovering business pain points in their software delivery lifecycle and articulating compelling value propositions that progress opportunities and build a qualified pipeline toward quarterly new logo and Net ARR goals.
Navigate complex, multi-stakeholder sales processes with C-level executives, IT leaders, and cross-functional buying committees in high-growth and enterprise organizations evaluating DevSecOps platforms.
Develop and execute strategic territory plans for your APAC patch within 30 days, identifying high-value targets and creating a qualified account prioritization strategy for greenfield accounts that align with GitLab's ideal customer profile.
Partner with Solutions Architecture and Customer Success to orchestrate technical evaluations and proofs of concept (POCs), and ensure smooth post-sale transitions for new customers adopting GitLab.
Master our sales methodology (for example, MEDDPICC and Command of the Message) to qualify opportunities, manage deal velocity, and contribute to predictable new logo revenue for GitLab.
What you'll bring
B2B SaaS sales experience with a strong focus on new business development and net-new logo acquisition, ideally selling complex platforms or solutions.
Experience managing fast-paced, complex B2B sales cycles with multiple stakeholders, using a consultative, value-based approach and familiarity with platform, subscription, or usage-based commercial models to articulate value beyond traditional licensing.
Strong discovery and qualification skills, partnering with Sales Development, Solutions Architects, Customer Success, and Marketing to run evaluations and proofs of concept, build compelling C-level business cases, and ensure seamless post-sale handoffs.
Familiarity with modern sales methodologies (for example, MEDDPICC and Command of the Message) and demonstrated ability to streamline sales cycles while managing multiple active opportunities with accurate forecasting and strong Salesforce hygiene.
Excellent communication, storytelling, and presentation skills with the ability to build appropriate urgency when needed, influence internal and external stakeholders, and stay composed in dynamic or challenging situations, supported by a strong work ethic, sense of ownership, and motivation to succeed in a high-growth environment.
An adaptable, coachable approach, with a track record of excelling in a dynamic, fully remote environment. You work in line with GitLab's values and continuously iterate based on market and customer feedback to refine your territory and account strategy.
Proficiency with a modern sales tech stack (for example, CRM, sales engagement, data enrichment, conversation intelligence, and intent tools) and the ability to quickly learn new platforms.
About the team
The New Business Sales team is responsible for driving growth, adoption, and long-term value for GitLab's AI-powered DevSecOps platform with customers across high-growth and enterprise segments in APAC. As a New Business Account Executive, you'll join a distributed, fully remote team that works asynchronously across APAC and partners closely with GitLab's solutions architects, marketing, sales development, and customer success teams. We value transparency, collaboration, and a growth mindset, and we support one another through shared territory planning, regular deal strategy sessions, and ongoing knowledge sharing so we can open and grow new customer relationships.
Our New Business team operates like a startup within the company. We're innovators, prospectors, and market makers who stay close to our customers and continually refine our account strategy. We're looking for proactive New Business Account Executives who enjoy exploring new opportunities and opening doors with accounts that may not know us yet.
The team culture is built on drive, accountability, and continuous improvement. We share competitive intelligence, celebrate wins together, learn thoughtfully from losses, and support each other in getting better every day. You'll be surrounded by colleagues who are passionate about enterprise sales, curious about AI and DevSecOps, and committed to building something special.
As a New Business Account Executive, you'll report to the Director of New Business Sales and work closely with a dedicated SDR pod, Sales Engineering, Marketing, and Customer Success. We invest in your development with regular 1:1 coaching, deal strategy sessions, and ongoing enablement so you can grow your career while helping us build something special in the APAC market.
Remote-GlobalHow GitLab Supports Full-Time Employees
Benefits to support your health, finances, and well-being
Flexible Paid Time Off
Team Member Resource Groups
Equity Compensation & Employee Stock Purchase Plan
Growth and Development Fund
Parental Leave
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.
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