Go-to-Market Lead at JcurveIQ Go to Market Strategy Lead About JcurveIQ JcurveIQ is the operating system for equity research. It unifies filings, transcripts, models, and notes with line by line citations, surfaces accounting risks, answers questions across documents, and exports IC ready outputs with enterprise controls. The longer vision is continuous ingestion, an analyst copilot, and a firmwide knowledge graph that powers idea generation and risk mapping. Role overview Build the Go to Market strategy from scratch. You will define where we play, how we win, what we sell, to whom, through which motions, at what price, and with what proof. You create the GTM blueprint, the operating model, and the first scalable playbooks. You will work directly with the founder, collaborate tightly with product, and hire execution capacity once the strategy is validated. Core responsibilities Market architecture and ICP Size and segment the market. Create a practical TAM to SAM view by buyer, AUM band, geography, and use case Define primary and secondary ICPs with pain maps, triggers, buying committees, and win themes Build an account tiering model and target list with entry points and intro paths Positioning and narrative Craft JcurveIQ’s strategic narrative and value proposition for analysts, PMs, CIOs, and COO or compliance stakeholders Translate product capabilities into business outcomes and defendable proof points Own website messaging, the one pager, and a short demo storyline that leadership can use Pricing and packaging Design good, better, best packages aligned to firm size and workflow depth Create a monetization model with unit economics, pilot to paid conversion assumptions, and multi year expansion paths Establish discount guardrails and approval rules Routes to market Select the motions that matter now. Founder led enterprise, targeted account based, and two partner led paths Define channel roles. Direct, service providers to funds, data partners, communities and associations Write the playbooks for each motion. Entry signals, outreach assets, qualification, proof of value design, and close plans Proof and commercial design Specify the proof stack. Diagnostic brief, cohort pilot, red team session, CFO model, and executive references Create migration runbooks from key incumbents and a procurement concierge pack for security, privacy, and legal Define success criteria for pilots and the mutual success plan template Measurement and operating cadence Build the GTM dashboard. Coverage, reach, replies, meetings, pilots, win rate, cycle time, expansion Set weekly and monthly rituals. Review, learnings, experiments to run, and resourcing decisions Create a forecast model from activity to revenue with clear assumptions and sensitivity checks Org design and enablement Outline the first GTM team. Roles, hiring sequence, and onboarding plan Produce enablement materials. Objection library, discovery guide, champion communication kit, and RFP guide Coach founder and early sellers on narrative and deal mechanics What success looks like Market map and ICP brief delivered Positioning, website copy, and one pager approved Pricing and packaging v1 with unit economics model GTM dashboard and operating cadence live Named account list with entry plans and partner targets Proof of value playbook tested in two to three accounts Forecast model tracking to real activity and conversion data Hiring plan for the first two GTM roles with scorecards Repeatable motion with predictable meeting creation and pilot starts At least three signed pilots and first paid conversion with expansion plan Two producing partner channels with measurable pipeline contribution Documented GTM playbooks ready to scale Requirements 1-10 years in B2B SaaS GTM strategy or revenue leadership with zero to one experience Built positioning, pricing, and route to market from the ground up and carried it to first revenue Strong product marketing foundation and crisp writing Comfortable with financial models, funnel math, and board level communication Experience in financial services or complex B2B buyers is a plus Location Remote with some overlap to U.S. Eastern time. How to apply Send your LinkedIn and a short note that includes a one page GTM blueprint you built for a prior product or a redacted version a sample pricing and packaging frame with unit economics a brief case study of taking a motion from first experiment to repeatable results one GTM thesis for JcurveIQ and the first three experiments you would run to validate it