Function/Group:
Marketing :
Experience:
3-5 Years
Location:
India
About Tally
The pioneers of software product industry in India, we are a technology and innovation led company simplifying the lives of small and medium businesses over the last three decades. With our cutting-edge technology, we have had the privilege to reach over 2.5 million business globally and cater to more than 7 million users in over 100 countries. We are passionate about the SMEs’ growth and aim to deliver the best for their business through our product innovation and excellence. Our teams develop some of the most ingenious solutions that suit the unique requirements of millions of businesses across the globe. With a market share of 75% in India, we have a strong foothold in the Middle East and are also serving customers in SAARC & APAC, Africa, and North America. Our robust network of 28000+ partners help us deliver unmatched customer experience in sales, support, and services globally.
With a sole purpose of Making Everyone Who Touches Tally, Happier, we aim to be the technology fabric that drives the economic growth of the world, by 2030.
Culture & Values
Over the years, we have nurtured a value-based culture that let individuals follow their lead and support them in their growth journey with us. We value honesty and integrity, prioritize a people-first culture, pursue excellence, and drive impactful innovation with simplicity.
Our vision at Tally is to ensure that all employees get access to equal opportunities, with decisions grounded on performance, merit, competence, and potential. We are dedicated to fairness and transparency in our policies. By fostering diversity and equality, we strive to eliminate all forms of discrimination. We are committed to an inclusive leadership where our leaders ensure that our people are empowered to be at their best, professionally, and personally. We take great pride in our work culture which has helped become a proud member of the elite Kincentric Best Employers Club!
Marketing
Marketing at Tally is a strategic, business-enabling function that fuels innovation, builds consistency, and strengthens our market presence. Guided by our core pillars of like, Customer Connect, Integrated Marketing Digital and Brand Marketing, we craft initiatives that resonate with our audiences and reinforce our brand promise. We focus on creating impactful initiatives across Branding, Customer Marketing, and Partner Marketing to ensure strong engagement, lasting value and drive business growth.
For us at Tally, brand marketing goes beyond visibility. It’s about building trust, simplifying complexity, and championing businesses of all sizes. As India’s most loved business management software, Tally holds a unique position, one that blends deep legacy with contemporary relevance.
We believe in
Integrated Marketing: Leveraging all channels by maintaining uniformity of brand voice, visuals, and messaging.
Customer Centricity: Placing the customer at the heart of all marketing efforts.
Brand Stewardship: Custodian of Employer Branding.
Marketing with purpose, not noise: Supporting business growth with value driven communication.
What You Will Own
You will work on research and analytics projects that help teams make better business decisions. The role involves translating business questions into clear analytical approaches, working with structured and unstructured data, supporting research design, and generating actionable insights through data analysis and market understanding. You will partner with internal stakeholders to scope projects, perform analyses, build meaningful narratives from findings, and contribute to end-to-end delivery of studies and initiatives. In addition to core analytics, you will also apply data science thinking where relevant – such as exploratory modelling, segmentation, forecasting, experimentation, or AI-enabled analysis – to deepen insights and improve decision quality. This role is ideal for someone with around 5 years of experience who is comfortable balancing hands-on analysis with stakeholder collaboration and project ownership.
Where Your Expertise Meets Our Future
3–5 years of experience in Data Analytics, Business Analytics, Data Science, or Research & Analytics roles.
Strong experience in quantitative analysis, secondary research, and large-scale data analysis to generate actionable business insights.
Proficiency in Excel, SQL, ClickHouse, Python/R, dashboards, and data visualization tools.
Working knowledge of data science techniques such as regression, classification, clustering, forecasting, experimentation, and statistical modeling.
Familiarity with AI/ML concepts and GenAI tools for insight generation, text analysis, summarization, and workflow automation.
Strong analytical and problem-solving skills, with the ability to translate data into business recommendations.
Experience managing multiple projects simultaneously, with effective planning and stakeholder management skills.
Strong communication and presentation skills, with the ability to convey insights to cross-functional and senior stakeholders.
The Scope of Your Influence
Partner with business teams to translate key questions into structured analytics, research, and data science problem statements.
Analyze structured and unstructured data to identify trends, opportunities, and actionable insights.
Support decision-making through dashboards, ad hoc analysis, research, and data-driven recommendations.
Drive end-to-end analytics and research projects, including study design, analytical frameworks, and insight presentation.
Apply data science techniques such as segmentation, forecasting, classification, experimentation, and statistical modeling to solve business problems.
Leverage AI/GenAI tools to accelerate analysis, generate insights, summarize findings, and improve productivity.