Senior Performance Marketer (FT, remote) at yhangry (W22) $50K - $90K Marketplace for private chefs London, England, GB / Remote Full-time US citizenship/visa not required 6+ years About yhangry Yhangry is a revolutionary platform in the world of dining, making it simple and accessible for everyone to book a talented private chef for any occasion. Established in the fall of 2020 by two female founders with backgrounds in sales & trading from Goldman Sachs and Barclays, yhangry more than weathered the pandemic and was even featured on BBC's Dragons' Den. Since then, the company has been on a rapid upward trajectory, recording a growth rate of 350% in 2022 alone. Today, yhangry is the fastest-growing network of highly-rated professional chefs in the UK, providing unmatched access to culinary expertise at your fingertips. About the role 🧑🍳 About yhangry Yhangry is a chef marketplace helping customers easily book private chefs for various occasions such as birthdays, hen parties, or weekly meal preparation. We have built the UK's largest community of 3000+ chefs and have just launched in the US. 🚀 About the Role We are looking for a full-funnel Growth Lead who can scale yhangry’s demand side (meaning people looking for private chefs) by improving performance marketing, building high-performing creative, and unlocking new channels that consistently deliver profitable bookings. You are not (only) a Google Ads operator. You are a performance-driven growth builder who owns the entire acquisition engine: traffic, creative, landing page conversion, tracking, and unit economics. Your mission: discover and scale the winning acquisition model that increases our ROAS and profitably 10x’s bookings in the UK and the US. 📮 APPLY HERE: https://yhangry.typeform.com/to/tC1xgQEG\ If you don’t apply via the Typeform, your application won’t be considered 🎯 What You’ll Own 1️⃣ Full Paid Acquisition Ownership Scale UK Google Ads while improving ROAS, and unlock new high-volume channels Build and run a structured testing roadmap across Meta Ads, TikTok, YouTube, Pinterest etc. Implement aggressive test-and-learn cycles to increase ROI Launch campaigns in new geos as we expand globally 2️⃣ Creative Production and Iteration Build a repeatable creative machine Script, brief, test, and iterate UGC / chef-led content Test 20–30 new creatives per month Build performance, creative standards, and a library of winning formats 3️⃣ Conversion Rate Optimisation Own landing page testing Work with product/design to deploy weekly A/B tests and improve messaging, value prop clarity, pricing transparency etc. 4️⃣ Tracking, Analytics & Attribution Own tracking architecture via Google Tag Manager and event setup in GA4 Ensure reliable conversion tracking, offline lead quality data, and LTV/CAC insights. Build dashboards and reporting automation in e.g. Looker Studio. Contribute to attribution discussions across Meta, Google, SEO, LLMO, affiliates, influencers, etc. 🧩 Who You Are You are not just a channel manager — you are a growth hunter. You are obsessed with answering the question: “What is the winning acquisition model that takes this business from good to category-defining?” You get energy from: Running experiments that challenge assumptions Finding breakthrough ROAS, not incremental gains Turning complex data into insight and profit Owning performance fully: from first click to revenue ✔ Requirements (Must Have) 5+ years of hands-on experience in Google Ads Scaled ad spend to $200k+ per month across multiple channels Demonstrated 3-5x ROAS improvements Proven success in B2C marketplaces or local services (Airbnb, DoorDash/Deliveroo, Thumbtack, Bark, Upwork, Shef, etc.) Deep knowledge of Google, Meta, TikTok fundamentals Experience with creative testing frameworks High technical rigor in tracking, attribution, and analytics Deep technical capability with GA4, Google Tag Manager, dashboarding e.g. Looker Studio, conversion tracking & feed setup ➕ Bonus Points Technical background, e.g. computer science, engineering Server-side tagging, call tracking, enhanced conversions LTV/CAC cohort models SQL, BigQuery AI ads, UGC creator workflows, AI-generated creative (Midjourney, Runway, ChatGPT) UGC production management Hiring Process Fit interview Deep technical interview Case study assignment + follow-up interview Founder final conversation Technology Our current Tech Stack is: PHP (Laravel), Javascript (React), SQL DB, Wordpress