Growth Product Lead - International Expansion

Growth Product Lead - International Expansion Trafilea About Trafilea Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint. Why Trafilea We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast. 🚀 We build and scale our own brands. 🦾 We invest in AI and automation like few others in eCom. 📈 We test fast, grow fast, and help you do the same. 🤝 Be part of a dynamic, diverse, and talented global team. 🌍 100% Remote, USD competitive salary, paid time off, and more. Key Responsibilities We’re looking for a Growth Product Lead to spearhead the international expansion of our brands, including Shapermint, Truekind, and other global eCommerce leaders. You’ll be the strategic right hand to the International Expansion Director, designing and executing the end-to-end strategy that powers frictionless, localized shopping experiences across markets. Lead the international growth product roadmap, aligning with Trafilea’s global expansion goals. Identify and evaluate new market opportunities through data and consumer insights. Oversee localized product launches, including UX/UI, payment methods, logistics, and compliance. Develop scalable systems and playbooks for efficient international rollouts. Monitor and optimize key metrics (AOV, CVR, RPV, LTV) to drive growth and retention. Collaborate cross-functionally with Marketing, Tech, and Logistics to ensure seamless localization. Implement A/B testing and CRO frameworks for international funnels. Drive AI-driven automation and process innovation to scale operations efficiently. 3+ years in Product Management or Growth roles, ideally in eCommerce or global expansion. Proven success launching and scaling localized international platforms. Expertise in CRO, A/B testing, and agile product development. Strong analytical and technical skills — comfortable with data tools, eCommerce platforms, and product analytics. Deep understanding of cross-cultural user behavior, localization, and international logistics. Excellent communication skills and ability to align global stakeholders around clear objectives. A proactive, entrepreneurial mindset — thrives in ambiguity and fast-moving environments.