Job Title: Facebook Performance Marketer
Location: Thaltej, Ahmedabad
Employment Type: Full-Time
About the Role:
We are seeking a results-driven Facebook Performance Marketer to join our dynamic team. The ideal candidate will have proven expertise in managing and scaling Facebook ad campaigns, maintaining a strong ROI, and driving impactful results. You will play a key role in executing strategies to maximize conversions, optimize budgets, and ensure seamless integration and tracking across platforms.
Key Responsibilities:
Ad Campaign Management:
Plan, execute, and optimize Facebook advertising campaigns across various objectives (conversion, traffic, engagement, etc.).
Ensure campaigns are delivering optimal ROI and scaling effectively.
Audience Targeting:
Conduct in-depth audience research to define and segment target groups.
Test and refine audience targeting to improve ad performance and reduce cost per acquisition (CPA).
Performance Analysis:
Analyze campaign metrics and performance data to generate actionable insights.
Report on KPIs and suggest data-backed improvements to campaigns.
Scaling Campaigns:
Develop strategies to scale high-performing campaigns while maintaining budget efficiency.
Monitor industry trends and implement best practices to maximize growth opportunities.
Integration and Tracking:
Ensure seamless integration with tools like Google Analytics, CRM platforms, and tracking tools.
Set up and manage conversion tracking, custom events, and pixel implementation.
Creative Collaboration:
Work closely with the creative team to develop compelling ad creatives that resonate with the target audience.
Test and iterate ad copy, images, and videos to improve performance.
Budget Management:
Effectively manage and allocate advertising budgets to achieve campaign goals.
Perform ongoing cost analysis to identify areas for optimization.
Stay Updated:
Keep up-to-date with the latest trends, algorithm changes, and new features in Facebook advertising.
Implement innovative strategies to stay ahead of the competition.
Qualifications:
Proven experience as a Facebook Ads Specialist, Performance Marketer, or similar role.
Expertise in Facebook Ads Manager, Business Manager, and other related tools.
Strong understanding of audience targeting, A/B testing, and ad optimization.
Hands-on experience with integration and tracking tools (e.g., Google Analytics, Tag Manager, Zapier).
Proficiency in analyzing data and presenting insights to stakeholders.
Knowledge of third-party platforms and tools to enhance campaign performance.
Excellent communication and collaboration skills.
Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.
Preferred Skills:
Experience with other paid social platforms (google ads).
Familiarity with e-commerce and lead generation campaigns.
Basic knowledge of copywriting and design principles.
Understanding of SEO and its integration with paid campaigns.
What We Offer:
Competitive salary and performance-based bonuses.
Opportunity to work with a passionate and results-oriented team.
Professional growth and learning opportunities.
Flexible work environment.
Job Type: Full-time
Pay: ₹20,000.00 - ₹30,000.00 per month
Job Types: Full-time, Permanent
Pay: ₹25,000.00 - ₹30,000.00 per month
Benefits:
Flexible schedule
Ability to commute/relocate:
Thaltej, Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
What is your current salary?
What is your expected salary?
In how many days you can join?
Work Location: In person