Are you ready to join a growing team that puts a premium on productivity and has an award-winning culture centered around transforming talented employees into effective business leaders? Then BHG Financial is the place for you. In 2001, we started with an idea, an opportunity, and $25,000. Back then, our focus was strictly â¨on serving those in the medical industry. With healthcare in our heritage, we soon expanded â¨to serve high-earning professionals in many â¨other industries, providing all with leading-edge financial solutions, including our extensive network of community banks.Today, BHG Financial has firmly established â¨its legacy as a leader in the financial services space. Founded on the philosophy of a better way to borrow, we are dedicated to helping accomplished professionals, small businesses, and institutions build upon their success through innovative financial solutions, a hassle-free process, and personalized concierge service.Our relentless commitment to the success of our customers is part of what has made BHG Financial thrive. We take a 360-degree view of our customers to tailor the best solutions for their financial aspirations. Today's professionals have multiple sources of income, not just their paycheck. Therefore, it is essential to factor those in when making responsible lending decisions. Our continued focus on data, analytics, and proprietary modeling has enabled faster funding for our customers. From business to personal loans to relationships with community banks, the countryâs top professionals and business owners rely on us for our exceptional financial solutions and concierge service to continue their success and legacy. Who You AreYou are a strategic and analytical professional who thrives at the intersection of business strategy, marketing performance, and data-driven decision-making. You are passionate about business strategy and translating that into actionable plans that drive measurable growth across marketing and other key functions, ensuring alignment with broader company objectives. You have a strong business acumen, are fluent in performance data, and excel in cross-functional environments where your insights influence key decisions and shape long-term strategy. You will play a key role in shaping our marketing strategy through data-driven insights, analysis, and execution.\nWhat You'll DoCreate and refine selection lists using predictive models and advanced analytics, leveraging segmentation, scoring, and performance data to target high-value prospects with precision.Create and manage campaign files, ensuring all necessary data, assets, and documentation are compiled and organized for smooth execution. This includes coordinating with teams, maintaining version control, and meeting deadlines for timely delivery of campaign materials.Build and maintain marketing creative databases, ensuring consumer universes are clean, accurate, and actionable for campaign execution.Identify and evaluate new population segments, products, and markets to uncover growth opportunities across list-based marketing channels.Collaborate cross-functionally with creative teams to assign and refine campaign assets that resonate with key audiences; design and analyze A/B tests to enhance the consumer journey.Translate marketing performance into business impact by delivering insights that connect campaign metrics to outcomes such as revenue, customer acquisition, and profitability.Monitor and assess channel performance against forecasts to uncover optimization opportunities and scale high-performing strategies.Deliver compelling presentations and strategic recommendations to stakeholders at all levels, synthesizing complex data into clear, actionable insights that inform decision-making.What You'll NeedBachelorâs degree in business, Data Analytics, Marketing, or related field; MBA or advanced degree strongly preferred.2+ years of experience in business strategy, performance measurement, or analytics within financial services.Demonstrated experience in developing and executing strategic plans in collaboration with senior leadership and cross-functional partners.Experience with list-based marketing strategy (e.g., direct mail, email).Proficiency in SQL and advanced data analytics; ability to independently query and analyze data sets.Strong knowledge of data visualization tools such as Power BI, Tableau, or similar platforms.Excellent communication skills, with the ability to synthesize strategy and performance insights for diverse audiences.Proven ability to link business strategy to marketing KPIs, optimize campaigns, and influence high-impact decisions.Highly collaborative, organized, and comfortable managing competing priorities in a fast-paced, dynamic environment.Nice to Have:Experience in consumer lending.Experience leveraging generative AI tools (e.g., ChatGPT, Claude, DALL·E) to enhance productivity, automate content creation, and support data-driven decision-making.\nLife at BHG FinancialAt BHG Financial, we work hard and arenât afraid to take risks. Since the beginning, our core values of PMA (positive mental attitude), team player, and loyalty have been the driving force behind every interaction we have between each other and our customers. We have a healthy respect for the daily grind, yet we value work/life balance. We believe that all employees should have the opportunity to lead and that good ideas can come from anyone. From the top down, our leaders are actively involved not only in strategic oversight and running the business, but also in the well-being and growth of all employees. We consider people our #1 asset, and help employees realize their full potential, set and exceed their goals, and explore new opportunities for personal and professional development.Why You Should Join BHG FinancialWe strive to offer amenities, opportunities, events, and programming that support the interests of our teams, while furthering the culture that makes us Great Place to Work® certified. Some of the benefits you can expect when you join BHG Financial include:â¢Medical/Rx/Dental/Vision coverage for employees and their eligible family membersâ¢Competitive PTO and vacation policiesâ¢1 Friday off each month for Wellness Weekendsâ¢Company 401(k) plan with employer contributions after one yearâ¢Company-sponsored training and certification opportunitiesâ¢Quarterly award ceremonies where top achievers are celebrated and receive additional bonusesâ¢Ongoing volunteer opportunities to give back to the community through our BHG Cares programIf youâre ready for a career where you can exercise your passions, be surrounded by co-workers who are relentlessly committed to service, and have a team-player mindset, apply today!BHG Financial is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. BHG Financial is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.Please mention the word **REVOLUTIONIZE** and tag RMjAzLjExMC4yNDIuMzM= when applying to show you read the job post completely (#RMjAzLjExMC4yNDIuMzM=). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.