Founding Growth Marketer

Founding Growth Marketer at Equal Collective About Us We're an AI native e-commerce management company. We’re building AI agents for end to end eCom management. Amazon is our first market - and Jeff, our AI sales rep for Amazon Agencies, already sends 3x more emails and books 5x more meetings at half the cost of traditional reps. But Jeff's just the start. We're creating AI agents for PPC, listings, reviews, pricing - all the repetitive tasks that eat up hours. The goal: let AI handle the grunt work so people can focus on strategy and growth. The Role We need a Founding Growth Marketer who thinks in funnels, experiments, and data. You'll own the full marketing stack for brands on Amazon - paid ads, listing conversion, promotional campaigns, and performance analytics. As a founding member, you'll also document your workflows and identify what should be automated next. Your daily work shapes our product roadmap. This is hands-on growth marketing with direct impact on product development. You'll deliver real results for clients while building the playbook for scale. Core Responsibilities Growth & Marketing Execution Run paid ad campaigns - and identify which optimization decisions could be automated vs. need human judgment Analyze performance data to adjust spend, while documenting the decision logic that could train an AI agent Optimize listings for conversion - then build the rubric an AI could use to do it at scale Launch products and promotions - and create repeatable playbooks from each launch Monitor competitors and market trends - flag patterns worth automating into alerts or dashboards Handle client communication - identify which updates could be templated or auto-generated Turn every task into two outputs: the result, and the system that could replicate it NOTE: We are not looking for someone who already knows this, we will teach. But looking for someone who would enjoy doing this work for brands on Amazon US & UK. Building for Scale Turn your workflows into AI agent specs - start messy, ship fast, iterate Work with product to prioritize: what's worth automating now vs. later vs. never? Test AI tools in live operations and report back fast: what works, what breaks, what's not worth fixing yet Design for 100x scale, but build scrappily - duct tape today, infrastructure tomorrow Optimize for low marginal cost per brand - adding accounts shouldn't mean adding headcount Ask constantly: "What's the bottleneck if we are 10x tomorrow?" Solve that first. Founding Team Responsibilities Build AI+Human Workflows: Determine what AI does best (data analysis, pattern recognition) vs. humans (strategy, relationships). Test, break, rebuild these workflows weekly Test Pricing Models: Run experiments with pay-per-ROAS, success fees, flat fees. Track which models align incentives and scale Deep Learning Approach: Don't just execute - understand WHY things work. Question every "best practice." Document insights that become our competitive advantage Direct Founder Access: Discuss learnings, pivot strategies, and make rapid decisions without bureaucracy Shape the Product: Your daily frustrations become product features. Your workflows become AI agents Who You Are Must-Haves Already using AI tools (ChatGPT, Claude) in your daily workflow Speed of execution - you get things done, not just talk about them Comfortable with chaos and ambiguity Strong written and verbal communication What We Value More Than Experience First Principles > Experience: We'd rather hire someone who asks "why does PPC work this way?" than someone who just knows the platform Learning Velocity > Current Knowledge: Show us how you went from zero to competent at something complex recently Systems Thinking > Task Execution: See patterns, not just problems Intellectual Curiosity: Get excited about understanding the mechanics behind Amazon's algorithm, not just gaming it You'll Thrive Here If You read documentation for fun and ask "how would I rebuild this better?" You've taught yourself something complex using AI tools You see repetitive work as a puzzle to solve, not just a task to complete You can explain complex things simply because you understand them deeply You're comfortable being wrong and changing your mind with new data You view grunt work as opportunities to build something scalable This Role Is NOT For You If You want a pure strategy role without execution You expect others to handle the "dirty work" You're looking for work-life balance (this is a founding role) You prefer established processes and clear boundaries You see AI as a threat rather than a multiplier You cannot work US time zone (at least till 1am IST)