Steer offers a suite of software tools for today's automotive repair shop. We combine a mix of software tools that a repair shop needs to run a highly profitable shop, in one user-friendly, cost-effective platform. Through the Steer suite, we allow the shop owner to get back to focusing on what matters, and to stop worrying about marketing and customer retention.
Steer began as an online directory for drivers to find a local mechanic. Fast forward to today, Steer has launched a complete Customer Relationship Management (CRM) marketing suite, complete with text messaging, email automation, direct mail integration, reputation management, appointment reminders, declined/recommended services, and many other features. We are always innovating and we are proud to be a leader in the automotive repair industry. In August 2024 Steer acquired AutoOps - the leader in modern, intelligent, and fully integrated scheduling software for auto repair shops. AutoOps allows customers to smoothly schedule through a shop's website and Google Business Profile.
About The Role
The Business Development Representative (BDR) Manager is a high-impact leadership role responsible for fueling Steer’s growth engine. You will hire, coach, and lead a team of BDRs who are the top-of-funnel engine for our sales organization.
Your primary goal is to drive consistent, high-quality pipeline generation. You are not just a dashboard manager; you are a hands-on coach who listens to calls, provides live and planned feedback, and helps your team break through noise to connect with shop owners. Success in this role is measured by the volume of demos booked by your team, demos won from leads generated by your team, and the career progression of the reps under your leadership.
You will be in the trenches with your team - running call blitzes, refining messaging, and creating a culture of hustle, grit, and success.
This role will be in our Waltham, MA office 5 days a week.
You Will
Team Leadership & Development: Hire, onboard, and train top-tier BDR talent. Build a culture of continuous learning and high performance.
Coaching & Enablement:
Conduct daily/weekly call reviews and role-play sessions.
Provide real-time feedback on email sequences, cold calling techniques, and objection handling.
In partnership with Sales Enablement, create, maintain, and update the "BDR Playbook" with best practices for prospecting auto repair shops.
Strategy & Operations:
Analyze metrics (activity, conversion rates, connect rates) to identify bottlenecks and areas for improvement.
Collaborate with Marketing and AE Managers to align outbound efforts with campaigns and inbound lead flow.
Pipeline Generation:
Own the monthly and quarterly pipeline targets for the BDR organization.
Ensure a consistent feedback loop between BDRs and Account Executives regarding lead quality and handoff processes.
Reporting:
Provide accurate forecasts of pipeline generation to Sales Leadership.
Track individual and team performance against KPIs (Calls, Demos Booked, Sit Rate, Demos Won, etc.)
You Have
Must Have:
2-4+ years of experience in B2B SaaS sales, with at least 1 year in a manager role (e.g., BDR Manager, Team Lead).
Proven "Player-Coach" Ability: You lead by example. You aren't afraid to pick up the phone and show a rep how it's done.
Data-Driven Mindset: You understand the math of sales (conversion rates, activity metrics, etc) and use data to make coaching decisions.
Exceptional Communication: You can give direct feedback with empathy and articulate complex strategies clearly.
Self-Starter Mentality: You can build scalable processes while thriving in a fast-paced, ambiguous environment without needing to be told what to do next.
Nice to Have:
Experience in the automotive industry or selling to SMB/blue-collar verticals.
Experience scaling a BDR team.
Track record of promoting BDRs into closing roles.
Familiarity with Hubspot and Nooks
Interview Process
Initial Screen (Lead Recruiter)
Hiring Manager Interview (Sales Manager)
Career Journey Interview (Director, People)
Sales Presentation (Sales Leadership)
Reference Checks
We Offer
100% employer-paid medical insurance
Flexible PTO (15-day minimum)
Generous parental leave
401k
Learning stipend & WFH equipment
Latest technology tools
Collaborative, innovative work culture
Career growth opportunities
Why Join Steer?
At Steer, we align our mission of transforming the auto repair experience for shop owners and their customers with your passion for growth, innovation, and excellence.
Here, you’ll find opportunities to expand your skills, take on career-shaping challenges, and contribute to the future of the auto repair industry, all while enjoying comprehensive benefits and flexible work arrangements to support your well-being.
Join Steer to be part of a forward-thinking, flexible, and collaborative culture where you are empowered to do meaningful and impactful work.
We value diversity and believe that forming teams in which everyone can be their authentic self is key to our success. We welcome applications from those with diverse backgrounds and industries.
Our hiring process looks beyond just credentials. The school you went to at 18 doesn't define your potential to thrive and enrich our culture. Even if you don't meet every requirement, we invite you to apply.