Digital Marketing Manager

Digital Marketing Manager at SalaryBox (YC S21) *The firm : * It’s an amazing time to be joining SalaryBox as we continue to transform attendance and payroll for over 60 million MSME’s in India. *We launched the app in Jan 2021, and now have more than 1 million downloads of the app. We support more than 200k businesses and operate at scale. * Backed by Y-Combinator, SalaryBox is India’s leading attendance and payroll app. Considered to be the engine of economies around the world, the MSME segment in India alone has ~63 million units, and employs ~100 million people. The sector accounts for 27% of GDP and is crucial to the functioning of the economy. We are on a mission to make work easier for these business owners, managers, and employees so that they can focus on the things they do best. Today, SalaryBox is a fun bunch of analytical and ambitious folks building the first-of-its-kind technologies for the MSME ecosystem. We are here to enhance the employee experience of over 10 million end consumers in the next twelve months. Our mission is big, so we act with urgency in everything we do. We find creative ways to test ideas and learn today so that we focus on the right things tomorrow. And we are just getting started! Website : https://www.salarybox.in/ LinkedIn : https://www.linkedin.com/company/salaryboxapp We are looking for a candidate who is willing to work with an early-age startup and help us grow. You will be working with an agile team where your ideas have the potential to reach millions. You will be an integral part of the organization where you will be a critical voice in the decision-making process. Responsibilities: Can plan, execute and run social media advertising. Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence. Plan, set up, and execute the demand generation programs to generate new leads and increase pipeline velocity through paid marketing campaigns across Google, Youtube, etc. Optimize account campaign performance through detailed analytics, hypotheses testing, and experimentation. Optimize landing page experience to improve conversion rates. Work closely with designers and back-end developers to execute optimization tasks, including A/B and multivariate tests. Oversee Marketing Automation and Lead nurturing programs. Help in building stable lead generation engine for sales team Use tools like Google Analytics, Salesforce and Pardot to capture key marketing metrics to measure, test and improve the performance of demand generation campaigns. Identifies critical conversion points and drop off points and optimizes user funnels. Compile, review and communicate monthly/quarterly qualitative and quantitative reports on paid marketing performance, driving actionable insights for future efforts; communicate best practices and share lessons learned throughout the organization. Requirements: Experience in a product based company. (preferably worked in companies who have sold globally) Hands-on experience of one specific channel is a must. 2-3 years of experience in digital marketing. Hands-on experience managing / optimizing Google Ads, Facebook ads and other campaigns managing against targets. Demonstrated ability to create programs that increase revenue and generate customer acquisition, conversion and lead generation. A decent understanding of marketing automation tools. Up-to-date on the latest trends and technologies in digital.