Senior Video Producer at Luma Health
WE'RE LUMA HEALTH.
Needing healthcare can be hard — getting care shouldn’t be.
We built Luma Health because we are all patients. We believe it should be easy to see and connect with our doctor. To get the care we need, when we need it.
So, we’ve created solutions to fix this problem. Our technology makes messaging easier, scheduling appointments more efficient, and it modernizes care delivery from beginning to end.
Job Position - Senior Video Producer
Luma Health is building a media engine, not just a content library. Podcasts, video series, customer stories, product demos, and short-form social content are how we earn trust, prove outcomes, and give the sales team proof assets that move deals forward. This role is the creative engine behind all of it.
You are an operator who owns every stage of video and audio production: concepting, scripting, recording, editing, animation, and distribution. The Director of Demand Generation sets the editorial direction and ensures the media engine ladders to pipeline. You own the creative execution and bring the storytelling craft that makes the work compelling, all within the context of the Brand guidelines and in collaboration with the Design team to ensure alignment.
This is not a role where you sit in a studio waiting for briefs. You drive projects end to end: concepting, coordinating with customers and executives, managing your own production calendar, hitting deadlines, and delivering finished assets that the demand team, sales, and ABM programs can put to work immediately. You are organized, self-directed, and accountable for your output. Every project involves working with people who are not professional talent, so you need to be easy to collaborate with and skilled at drawing out authentic stories from busy, sometimes camera-shy stakeholders.
What YOU will do at Luma Health
Podcast Production & Management -- You produce and manage Luma Health's podcast properties, currently Unjargoned and DHOA (Digital Health on Air). These are pipeline assets, not vanity projects. Every episode should serve the demand engine.
Own end-to-end podcast production: guest coordination, pre-interview prep, remote recording (Riverside or similar), editing, mixing, and publishing.
Develop episode concepts aligned with the editorial direction set by the Director, focusing on pipeline blockers, customer outcomes, and the AI platform story.
Edit episodes for pacing, clarity, and storytelling. Produce polished audio that reflects a professional brand, not a side project.
Create derivative assets from each episode: audiograms, pull quotes, short-form clips, and written summaries that fuel social, email, and ABM.
Manage the publishing calendar, show notes, and distribution across podcast platforms.
Track listener engagement and identify which episodes and topics drive downstream pipeline activity.
Customer Story & Case Study Video -- Customer proof is one of the highest-leverage assets the demand team has. You turn real customer outcomes into compelling video content that sales, ABM, and marketing can use across the funnel.
Own the full production lifecycle: identifying the right customer stories (with Sales, CS, Content, and the Director), coordinating interviews, recording, editing, and delivering final assets.
Conduct remote video interviews with customers and executives using tools like Riverside or Zoom, making non-professional talent feel comfortable and drawing out authentic, specific stories.
Produce both long-form case study videos and short-form clips optimized for LinkedIn, sales outreach, and ABM plays.
Ensure every customer story is framed around measurable outcomes, not generic praise. The goal is proof that moves deals, not testimonials that collect dust.
Maintain and organize a library of customer footage, b-roll, and approved assets for reuse across campaigns.
Product Demo & Explainer Videos -- Product demo content bridges the gap between what our platform does and why a buyer should care. You make the product tangible and the value obvious.
Produce product demo videos and explainer content, working with product marketing to translate features into outcome-driven narratives.
Create animated explainers, screen recordings with voiceover, and hybrid live-action/screen-capture videos as needed.
Build demo content tailored to specific EHR segments and buyer personas, supporting the demand team's EHR+ strategy.
Keep demo content current. When the product evolves, existing assets should be updated or retired promptly.
Short-Form Social & Campaign Content -- Short-form video is how the brand shows up daily. You produce the clips, animations, and visual content that keep Luma visible and credible on social.
Produce short-form video content optimized for LinkedIn and other social platforms, including clips from podcasts, customer stories, executive thought leadership, and campaign-specific assets.
Create motion graphics and light animation for social, email, and ad creative. This includes animated stats, product UI walkthroughs, and branded visual templates.
Collaborate with the DG Manager on content for LinkedIn organic (including Workflow Wednesdays) and campaign-specific video needs.
Stay current on platform-specific formats, aspect ratios, caption requirements, and algorithmic preferences. What works on LinkedIn today may not work next quarter.
Event & Conference Content -- You travel approximately once per month to industry events and conferences to capture content that extends the value of Luma's presence well beyond the booth. Event content is a highly cross-functional effort.
Plan and execute on-site video capture at industry events: interviews, booth footage, recap videos, and behind-the-scenes content.
Coordinate closely with the Head of Brand, Director of Events, and Director of PR and Comms on event content planning, booth visuals, and on-site capture priorities.
Coordinate pre-event with the demand team to identify high-priority capture opportunities (target account interviews, partner conversations, keynote reactions).
Produce post-event content packages: highlight reels, individual interview clips, and social-ready assets, delivered within a defined turnaround window.
Ensure event content feeds back into ABM, nurture, and sales enablement, not just a recap post that gets buried.
Production Craft & Brand Standards -- You are the full production team. That means you own the technical quality of everything that goes out. For public-facing projects, including event videos, booth content, customer stories, and other external assets, the Head of Brand has final approval on visual look and feel. You work within that standard, not around it.
Edit all video and audio content: cutting, color correction, audio mixing, sound design, and finishing.
Create and maintain brand-consistent templates, lower thirds, intros, outros, and motion graphics packages that speed up production without sacrificing quality.
Manage all production tools and software (editing suites, recording platforms, animation tools, asset management).
Maintain an organized asset library: raw footage, project files, finished exports, brand elements, and music/SFX licenses.
Manage your own equipment for remote and on-site production, including camera, audio, and lighting gear.
Content Organization & Company Asset Library --This is not just about keeping your own files organized. You own the system that makes video, audio, and visual content findable and usable across the entire company.
Build and maintain a company-wide content library that sales, marketing, CS, and leadership can access without coming to you for every asset.
Organize content by type, EHR segment, funnel stage, and use case so the right asset is easy to find for the right situation.
Keep the library current. Outdated product demos, old branding, and stale customer stories get archived or updated. The library should reflect where the company is today, not six months ago.
Establish clear naming conventions, folder structures, and access permissions so the system scales as content volume grows.
Video Metrics & Data Storytelling -- Production is only half the job. You are also responsible for understanding what is working, what is not, and telling that story with data.
Track performance across all video and podcast content: views, watch time, completion rates, engagement, shares, and click-through by platform and asset type.
Report on content performance regularly to the Director with clear, concise analysis. Not a data dump; a business story about what the data means and what to do next.
Identify which content types, formats, and topics drive the most engagement and downstream pipeline activity, and use those insights to inform future production priorities.
Connect content performance to business outcomes wherever possible. Work with the Director and DG Manager to tie video assets to specific deals, meetings, or funnel movement.
Project Management & Distribution -- You carry every project from idea to published asset. Nobody is going to chase you for status updates or remind you about deadlines. If something is at risk, you raise it early with a solution, not at the last minute with an apology.
Own your production calendar and manage competing priorities across podcast episodes, customer stories, campaign assets, and event content.
Scope projects accurately: estimate timelines, communicate dependencies, and flag tradeoffs early when bandwidth is tight.
Distribute finished assets across the right channels and ensure the demand team, sales, and ABM have what they need in the formats they need it.
Proactively identify opportunities to repurpose and extend the life of existing content rather than always building from scratch.
Who You Are
5+ years of experience in video production, multimedia content, or a similar creative role. B2B or SaaS experience strongly preferred.
Proficiency across the full production stack: camera operation, lighting, audio recording, video editing (Premiere Pro, Final Cut, DaVinci Resolve, or similar), motion graphics and animation (After Effects or similar), and audio editing. You do not need someone else to finish your work.
Experience producing podcasts end to end, including remote recording, editing, mixing, and publishing.
Strong storytelling instincts. You know how to find the narrative in a customer interview, a product walkthrough, or a conference hallway conversation. You do not just capture footage; you shape it into something compelling.
Highly organized with the ability to manage multiple concurrent projects, each at different stages of production, without dropping balls or missing deadlines.
Comfortable working with non-professional talent: customers, executives, and sales leaders who may be nervous on camera. You make people feel at ease and draw out authentic, specific stories.
Experience with remote recording tools (Riverside, Zoom, or similar) and the ability to coach remote subjects on framing, lighting, and audio from a distance.
Familiarity with social platform best practices for video: LinkedIn, YouTube, and emerging formats.
Self-directed and reliable. You own your calendar, communicate proactively when timelines shift, and deliver without being managed. If something is going to be late, you flag it early with a plan, not an excuse.
Willingness to travel approximately once per month for industry events and conferences.
We Take Care of You!
Competitive Health Benefits: Luma Health covers 99% of the employee and 85% of the dependent premium costs.
Work Life Balance
Flexible Time Off
Wellness Programs
Discounted Perks
401(k) and Company Equity
Pay Transparency Notice: Depending on your work location and experience, the target annual salary for this position can range as detailed below. Full time AE offers from Luma also include stock options + benefits (including medical, dental, and vision.)
Base Pay Range: $110,000—$130,000 USD
Don’t meet every single requirement? At Luma Health we are dedicated to building an inclusive workplace so if you’re excited about this role but your past experience doesn’t align with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Luma Health is proud to be an Equal Employment Opportunity and Affirmative Action employer. We believe in order to thrive, businesses need a diverse team and leadership. We welcome every race, religion, color, national origin, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. Everyone is welcome here.
Come join us if you want to make a difference in health care.
Please note that you will never be asked to submit payment or share financial information to participate in our interview process. All emails from Luma Health will come from "@lumahealth.io" email addresses. Any emails from other email addresses are scams. If you suspect that you've been contacted by a scammer, we recommend you cease all communication with the scammer and contact the FBI Internet Crime Complaint Center. If you'd like to verify the legitimacy of an email you've received from Luma Health recruiting, forward it to careers@lumahealth.io.