Product Marketing Manager

Product Marketing Manager at SalaryBox (S21) Gusto for India Gurugram, HR, IN Full-time US citizenship/visa not required 3+ years About SalaryBox At Salarybox, we are building a mobile-first payroll app for millions of small businesses in Asia. The App is live across India, Bangladesh, Malaysia, Philippines, Indonesia and other SEA countries. We launched in January 2021 and already have 2,00,000+ registered businesses. About the role The Firm It’s an amazing time to be joining SalaryBox as we continue to transform attendance and payroll for over 60 million MSME’s in India. We launched the app in Jan 2021, and now have more than 2 million downloads of the app. We support more than 200k businesses and operate at scale Backed by Y-Combinator, SalaryBox is India’s leading attendance and payroll app. Considered to be the engine of economies around the world, the MSME segment in India alone has ~63 million units, and employs ~100 million people. The sector accounts for 27% of GDP and is crucial to the functioning of the economy. We are on a mission to make work easier for these business owners, managers, and employees so that they can focus on the things they do best. Today, SalaryBox is a fun bunch of analytical and ambitious folks building the first-of-its-kind technologies for the MSME ecosystem. We are here to enhance the employee experience of over 10 million end consumers in the next twelve months. Our mission is big, so we act with urgency in everything we do. We find creative ways to test ideas and learn today so that we focus on the right things tomorrow. And we are just getting started! Website : https://www.salarybox.in/ LinkedIn : https://www.linkedin.com/company/salaryboxapp Requirements 3+ years of B2B SaaS experience in a Product Marketing or related role Must have worked with startups Skillful in optimizing communication channels Proficient in product messaging and value proposition Collaborative approach working with cross-functional teams Familiarity with marketing tools specific to SaaS (Clevertap, Moengage, WebEngage etc) Roles & Responsibilities Develop and implement strategic B2B SaaS marketing initiatives Craft and communicate compelling product narratives Analyze data to drive effective decision-making Execute hands-on strategies for organic growth Optimize communication channels for maximum impact Understand and address customer needs effectively Execute Feature Go-to-Market (GTM) strategies, including crafting Knowledge Base Articles, Blogs, Feature Videos etc Create sales & marketing collateral that help move prospective customers through the sales cycle Manage the website end-to-end; conduct experiments to drive organic growth Technology There are 63 Million small businesses in India and 90% still manage payroll manually. We launched in January 2021 and already have 1,00,000+ registered businesses. We are growing fast across emerging markets and running into unique scaling & UX issues. Would love to collaborate with folks who are not afraid to roll up their sleeves, venture into unchartered territories and build a product customers love.