Lifecycle Marketing Manager

Lifecycle Marketing Manager at Affinity.co About Affinity Affinity is the relationship intelligence CRM trusted by private equity, venture capital, and investment banking professionals to manage their most valuable asset: relationships. Our platform transforms how deal teams source opportunities, manage pipelines, and accelerate deal flow by automatically capturing and organizing relationship data. With our 72-hour implementation and AI-powered insights, we're redefining what's possible in private capital markets. About the Role We're seeking a data-driven email marketer to build and scale Affinity's lifecycle marketing program that drives new business pipeline and converts prospects into customers and expands customer accounts. This role combines strategic email campaign development, buyer journey optimization, and conversion-focused nurture programs to accelerate revenue growth. You'll leverage marketing automation and data insights to create personalized email experiences that resonate with private capital professionals and drive measurable pipeline impact. What You'll Own Buyer Journey Optimization Develop and manage email nurture programs for every stage of the funnel, from awareness to purchase and post-purchase Create segmented campaigns tailored to PE/VC buyer personas and deal team priorities Design triggered email flows based on prospect behavior and engagement signals Build A/B testing strategies to continuously optimize email performance and conversion rates Design and maintain compliant preference centers that meet CAN-SPAM and GDPR requirements while optimizing subscriber experience. Work with operations to implement proper consent mechanisms, manage opt-in/opt-out processes, maintain suppression lists, and ensure all email communications include required elements. Pipeline Generation Campaigns Partner with Demand Generation and Sales teams to create email campaigns that drive qualified lead generation Develop promotional email sequences for product launches, feature releases, and key initiatives Coordinate webinar promotion and event-driven email campaigns Build re-engagement campaigns to revive cold prospects and stalled opportunities Analyze engagement patterns to inform re-engagement strategies, lifecycle stage progression rates, and nurture velocity. Maintain strong deliverability through inbox placement monitoring and sender reputation management. Report on campaign ROI, cost per conversion, and email’s contribution to overall marketing goals. Content Development & Personalization Collaborate with Product Marketing to develop compelling email content that addresses buyer pain points Leverage AI tools for prospect research, content personalization, and message optimization Create educational email series showcasing ROI, deal flow acceleration, and relationship intelligence value Develop sales enablement email templates and sequences for outreach programs How You'll Work Think conversion-first: understand that every email should drive prospects closer to a buying decision Own your numbers: be accountable to clear quarterly goals for pipeline generation, conversion rates, and revenue impact Leverage marketing automation and analytics tools daily to optimize campaigns and measure performance Collaborate cross-functionally with Product Marketing, Sales, Demand Generation, and Revenue Operations teams Measure what matters: track open rates, click-through rates, conversion rates, pipeline contribution, and revenue impact Operate with agility in a fast-paced environment, managing multiple campaigns simultaneously What We're Looking For 3-5 years experience in lifecycle or email marketing in a B2B SaaS environment Proven track record managing email marketing programs that drive measurable pipeline and revenue growth Strong analytical skills with ability to interpret campaign data and develop actionable optimization strategies Excellent communication skills Proficiency with marketing automation platforms (Pardot, Marketo, HubSpot), Salesforce, and analytics tools Experience with AI tools for workflow automation, personalization, and campaign optimization Collaborative approach with ability to work across marketing, sales, and operations teams Ability to manage multiple campaigns and meet deadlines in a fast-paced environment Why This Role Matters You'll be instrumental in driving Affinity's revenue growth by creating high-converting email experiences that resonate with private capital professionals. Your work will directly impact our ability to generate qualified pipeline, accelerate deal cycles, and convert prospects into customers at scale. The data-driven nature of this role makes it uniquely impactful: one well-optimized nurture program or campaign can unlock significant revenue growth and establish Affinity as the relationship intelligence leader in private capital markets.