About Gently Gently is a fast-growing personal care brand for babies and kids in Indonesia, committed to gentle formulas, proven efficacy, and promoting a health-conscious lifestyle for families. We move fast because the needs of millions of Indonesian children can’t wait. At Gently, we value clarity, ownership, and impact—and we believe strong decisions start with strong data. About the Role This role is about creating authentic, engaging content that naturally reflects Our Company values while building trust and a genuine connection with moms. We’re looking for someone who enjoys creating content, understands TikTok trends, and can communicate in a warm, relatable, and natural way. Fresh graduates are welcome to apply. What We’re Looking For Fresh graduates are welcome to apply; 1–2 years of experience in social media, content creation, or TikTok is a plus Active TikTok user with a strong understanding of TikTok content trends and audience behavior Comfortable creating and posting content using your own personal TikTok account Confident speaking on camera and able to present naturally in a warm and relatable tone Strong storytelling and communication skills, especially around parenting or lifestyle topics Creative, proactive, and able to turn ideas into engaging short-form content Comfortable receiving feedback and iterating content quickly Consistent, responsible, and able to follow posting schedules Interest in parenting, motherhood, family lifestyle, or mom communities is highly preferred What You Will Do Create and publish TikTok content through your personal TikTok account based on content direction and briefs from the Kanara team. Turn content briefs into engaging videos that feel authentic, relatable, and natural for moms and parenting audiences. Maintain a consistent posting schedule based on the agreed content calendar (minimum X posts per week). Actively engage with the audience in the comment section by replying to comments, starting conversations, and building a strong community. Collaborate closely with the content team for briefings, feedback sessions, and content improvements. Track and report content performance regularly, including Views, Engagement, Audience response, and Follower growth Ensure all content reflects Kanara’s brand values and communicates with a consistent tone. Stay updated with TikTok trends, sounds, and content formats relevant to parenting and motherhood audiences. Share creative ideas and content opportunities that can help increase reach and audience engagement.