Product Growth Marketer

What We're BuildingHappily has been producing high-impact live events for leading brands since 2012. We know this world from the inside — the run of show, the green room, the moment the doors open. That's exactly why we built Arrived.Arrived is an event registration and on-site check-in tool built for professional event organizers. It handles the full arc — from branded registration pages and RSVP management to badge printing at the door — so producers can focus on the event, not the logistics. Agency-quality results, without the agency overhead.We're growing Arrived as a SaaS product and we're hiring our first dedicated marketer to help us do it.The RoleYou'll work closely with the product team — which means you'll actually understand what you're marketing. That's not an accident; it's the whole point.Part of working with the product team means you'll have a real seat at the table. When you notice patterns — content that converts, questions that keep coming up, features users ask about — that intelligence feeds directly into what we build next. Marketing and product aren't separate departments here; they're the same conversation.This is a mid-level IC role with a real ownership mandate. You'll come in, get up to speed on our systems and workflows, and make them your own. Nobody's going to micromanage your output — but nobody's going to hand you a fully built machine either. You write well, you know how to move organic traffic, and you run HubSpot like it's your instrument. If that sounds like you, keep reading.What You'll OwnContent that earns attention — blog posts, landing page copy, newsletters, and social for event organizers running conferences, fundraisers, summits, campus events, and more. Quality over volume.SEO end-to-end: keyword research, on-page optimization, and building off-page presence. You'll know your way around Ahrefs or Semrush and have results to show for it.HubSpot — really owning it. Lifecycle email sequences, onboarding flows, re-engagement campaigns, list management, workflow automation, and integrations. Not the basics. The real thing.Influencer and partnership marketing in the event planning space. The people who wrangle speakers, manage RSVPs, and print name badges are your audience — and some of them have big followings.Analytics and reporting that tells the actual story: what's driving signups, where users are dropping off inside the product, and which interventions move activation and retention. You'll share those findings with the product team, not just a marketing dashboard.Behavioral email campaigns — automated emails triggered by user actions inside Arrived, built in close collaboration with the product team.Social media creative — writing copy and developing content that stops the scroll, not just fills the calendar.You're a Fit if You Have 2–4 years in growth, content, or digital marketing in a B2B or SaaS contextReal HubSpot experience — lifecycle and behavioral automation, sequences, workflows, and integrations. You've built emails that fire based on what users do, not just when they sign up.Strong writing skills in English — you know when copy is working and when it isn'tHands-on time with Ahrefs, Semrush, or a comparable SEO toolA self-directed working style — you figure out what needs doing and do itComfort working async with a small, remote team across time zonesCuriosity about AI tools and how they apply to marketing — whether that's using AI to scale content, automate research, or build smarter workflows. You don't need to be an expert, but you should be actively experimenting.Hands-on experience running paid campaigns across Meta and/or Google — you know how to set up, optimize, and report on paid acquisition, not just observe it.Nice to HaveExperience running influencer or creator partnershipsBackground in events, hospitality, or venue management — you'll speak the language from day oneFamiliarity with product analytics tools like PostHog or MixpanelCompensation & LogisticsLocation: Fully Remote, worldwideTimezone: Some overlap with New York timezone requiredAbout HappilyHappily is a female-founded, minority-operated event tech company. Since 2012, we've been behind some of the most high-impact live experiences in the business — from hybrid summits to the All-Virtual Democratic National Convention. We build with the same care we bring to producing: every detail matters, and we don't ship things that aren't ready.The team is small and the bar is high. We're proud of both.Please mention the word **UNDAMAGED** and tag RMzQuMTMuMjEzLjE3Mg== when applying to show you read the job post completely (#RMzQuMTMuMjEzLjE3Mg==). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.