What We're Looking ForThe Director of Brand Performance is a strategic leader and hands-on practitioner who brings deep expertise in paid and organic social and a visionary approach to building brand presence for B2B SaaS and tech companies. As a member of Obility's Leadership Team, this individual reports directly to the CEO and plays a critical role in shaping how Obility's clients build awareness, generate demand, and grow their brands across LinkedIn, Meta, and Reddit.ResponsibilitiesClient Account ManagementManage day-to-day paid social accounts (LinkedIn Ads, Meta Ads, Reddit Ads) for a portfolio of mid-market and enterprise B2B SaaS and tech companiesOptimize accounts to client business objectives including pipeline, MQLs, cost per opportunity, and revenueOwn and present quarterly business reviews (QBRs) and State of Today's to clients, including senior leaders and C-suite stakeholdersServe as a trusted strategic advisor to clients, proactively surfacing opportunities and recommendationsBrand Strategy & Asset DevelopmentHelp design and execute the Build Inevitability framework to help clients become the de facto solution for their ICPDevelop overarching brand performance strategy for clients, including assessment of existing creative assets used in awareness and demand creation campaignsBuild out brand assets such as use case videos, thought leadership ads, and zero-click content designed to generate trust and credibility and drive audience engagementIncorporate automation and AI workflows to streamline brand content development (e.g. Claude to Canva/Figma to create ads for different audiences)Organic Social ServiceDesign and launch Obility's organic social service offering for clients, including strategy frameworks, content planning processes, reporting templates, and service documentation (The Obility Way)Establish better than best practices for B2B organic social on LinkedIn, Meta, and Reddit, and build scalable workflows to support client deliveryDevelop and execute an internal strategy for creating demand for Obility via LinkedIn, Meta, and RedditKey Results Areas75%+ client retention trailing 12 monthsClient satisfaction scores of 8 or above per quarterSuccessful launch of Obility's organic social service offeringYear-over-year and/or quarter-over-quarter improvement in client brand performance metrics (MQLs, pipeline contribution, cost per opportunity, brand engagement)Measurable growth in Obility's own LinkedIn, Meta, and Reddit presence and inbound demandPositive 360 feedback from team members and CEO each quarterDesired Experience & Skills6+ years of digital marketing experience with a strong focus on organic and paid social and B2B demand generationDemonstrated experience developing brand strategy and creative asset frameworks for B2B companies, including video, thought leadership, and zero-click content formatsProven track record managing paid social accounts for mid-market or enterprise B2B SaaS or tech clientsDemonstrated initiative building workflows and skills within Claude or other LLMStrong presentation and communication skills, including experience presenting to director-level and C-suite executivesCompensation & BenefitsBase salary and profit share25 paid days off in your first year plus 9 paid holidaysFully remote work policy, 4.5-day work week100% employer-paid health insurance, 3% employer contribution to 401(k)12 weeks paid family/parental leave, 20 days paid sabbatical after 7 yearsRegular virtual team events and once or twice yearly in-person company gatherings