Social Media Lead - Brazil

Turn Content into Influence: Join Us as Social Media Lead! What's in it for you? You’ll have the opportunity to lead and shape the social voice of a fast-growing brand in Brazil, working with global teams while owning local strategy, trends, and content. This is a hands-on role where creativity meets performance, offering real autonomy, visibility, and the chance to turn ideas into impact in a dynamic, regulated market. Your role with us:  You will lead the planning and execution of social-first content and campaigns for the Brazilian market, transforming global strategies into locally relevant, high-impact storytelling. Working closely with creative, marketing, and global teams, you’ll ensure our social channels stay culturally relevant, compliant, performance-driven, and consistently on brand. Who are we? At Easygo we proudly stand as a prominent service provider to a powerhouse of brands within the iGaming industry, including Stake.com, Kick.com and Twist Gaming. Stake is the world's largest crypto casino, and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with Kick.com, the vibrant live streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games.  Our commitment to placing our clients and their communities' entertainment at the forefront of everything we do, has solidified us as the ultimate online service provider for entertainment companies. Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of 600+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone. Click play, on your career today! What you will do: Develop, create, and oversee high-quality social media content (videos, images, reels, and other formats) that aligns with brand’s identity Collaborate with internal creative teams to conceptualize and produce engaging social-first content Plan and execute digital campaigns to drive engagement, reach, brand awareness and conversions Work closely with global and regional teams to tailor content for the Brazilian Market. Understanding the local market and regulations to ensure all content has the correct disclaimers etc. Understanding local trends, influencers and content to localise Stakes global content for the Brazilian market.  Assist in scheduling and posting content across social channels, including Instagram, Facebook, X (and more). Follow the social media calendar to ensure all posts are timely and aligned with campaign objectives. Coordinate with the Social Media Manager to ensure smooth content rollout and maintain consistency across platforms. Check DMs and comments, moderate them, route internally when needed, and ensure users receive timely responses. Stay up-to-date with social media trends, identifying new opportunities to keep the Stake Brazil relevant and engaging. Conduct competitor monitoring to inform content planning and engagement strategies, providing insights to the Social Media Manager for potential adjustments. Identify and flag potential trends, providing feedback to the Social Media Manager as needed. Track and report on social media metrics (e.g., reach, engagement, follower growth) to assess content effectiveness and guide future strategies. Support the Social Media Manager by providing insights on engagement trends and content performance for ongoing optimisation. Work closely with content creators and graphic designers to ensure planned content is prepared, on-brand, and ready for publication. Collaborate with other marketing team members and other business functions to ensure alignment between social media, content and broader company initiatives. What you will bring: Bachelor’s degree in Marketing, Communications, Media, or a related field (or equivalent experience) Advanced/Fluent English mandatory, with daily interaction with global teams. Familiarity with social media platforms and a basic understanding of social media management tools. Eagerness to learn and adapt to social media trends and best practices Strong organisational skills and attention to detail Effective communication and team collaboration skills Experience in social media planning, scheduling, or management a plus. Bonus points if you also have: Background working in global or multicultural organizations. Experience in iGaming, sports betting, sports, or fintech. Speak Spanish Proficient with Google Suite (Drive, Spreadsheets, Docs), Slack, Jira & Intercom. Some of the perks of working for us: Health Insurance - with nationwide coverage, no co-payment Dental Care Health Insurance Meal Voucher Wellhub Access to Conexa Saúde - psychological and nutritional assistance We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experiences, we never discriminate on the basis of race, religion, nationality, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.  We’re a global team of dreamers, creators, and game-changers from every walk of life, united by a passion for entertainment that inspires the world. We believe that the best ideas come from different perspectives, so we actively welcome and champion talent from all backgrounds, cultures, identities, and experiences. Whether you're just starting out or bringing decades of experience, your unique voice matters here.