Digital Marketing Manager & Content Production Lead

Digital Marketing Manager & Content Production Lead at Related Ross Responsibilities Related Ross is a fully integrated real estate firm focused on creating dynamic mixed-use destinations, luxury residential properties, office developments, hospitality experiences, and cultural offerings that shape the future of cities. We are seeking a highly strategic, creative, and analytically driven Digital Marketing Manager & Content Production Lead to oversee our digital marketing ecosystem, lead content strategy and production, and drive measurable business growth through innovative digital initiatives. This role is ideal for a highly collaborative marketing professional who thrives at the intersection of strategy, performance marketing, storytelling, content production, and digital innovation. Position Summary The Digital Marketing Manager & Content Production Lead will be responsible for developing and executing integrated digital marketing strategies that drive brand awareness, website engagement, lead generation, and business growth across Related Ross platforms and properties. This individual will oversee performance marketing initiatives across SEO, SEM, paid and organic social media, digital display, programmatic media, Performance Max (PMax), video advertising, connected TV (CTV), and internet-based broadcast channels. The role also requires strong content development and production capabilities, including the ability to create and manage editorial calendars, generate website and social media content, brief creative teams and agencies, and oversee the development of digital advertising assets. Additionally, this role will manage Related Ross’s B2B-focused corporate website as a strategic lead generation platform, partnering closely with developers, designers, digital agencies, and cross-functional internal teams to optimize user experience, SEO performance, content effectiveness, and conversion opportunities. Key Responsibilities Digital Marketing Strategy & Performance Develop and execute integrated digital marketing strategies aligned with brand, business development, leasing, and lead generation objectives. Plan, manage, and optimize campaigns across: SEO SEM / Paid Search Organic Social Media Paid Social Media Digital Display Performance Max (PMax) Programmatic Advertising Video Advertising (Pre-roll, OTT, YouTube, Internet-based Broadcast) Connected TV (CTV) Retargeting and Audience Segmentation Analyze campaign performance and continuously optimize based on data, audience behavior, and KPIs. Identify, define, and report on performance metrics including: Traffic growth Engagement rates Conversion rates Lead quality Cost per lead (CPL) Return on ad spend (ROAS) Organic search rankings Share of voice Funnel performance Translate data into actionable insights and strategic recommendations. Oversee media planning and provide strategic media recommendations to internal stakeholders. Manage marketing budgets and ensure efficient allocation of spend across channels. Website Strategy, SEO & Lead Generation Oversee Related Ross’s B2B corporate website as a primary brand, communications, and lead generation platform. Manage website functionality, user experience, content architecture, and optimization initiatives. Partner with development teams, designers, and external digital agencies to: Improve website performance and functionality Optimize user experience and conversion pathways Enhance SEO rankings and organic visibility Implement technical SEO best practices Improve site speed and performance Develop backlink strategies and content optimization initiatives Utilize SEO tools and analytics platforms to monitor website health, keyword rankings, traffic trends, and optimization opportunities. Develop and execute lead generation initiatives that increase qualified traffic and convert visitors into leads. Create and manage gated content strategies including: White papers Reports Event registrations Market insights Downloadable resources Collaborate with events and business development teams to drive lead acquisition and nurture engagement. Monitor and optimize website conversion funnels and engagement metrics. Content Strategy & Production Develop and manage a comprehensive editorial calendar for website, social, and digital marketing content. Generate compelling content ideas, headlines, story concepts, and messaging aligned with brand and business priorities. Write and edit website copy, campaign messaging, social content, and marketing materials. Collaborate with designers, photographers, videographers, and creative agencies to produce visually compelling digital content. Provide direction for imagery, graphics, video concepts, and overall creative execution. Utilize CMS platforms to publish and manage website content. Ensure content aligns with SEO best practices, brand standards, and engagement goals. Stay current on content trends, social platform innovations, and emerging digital storytelling opportunities. Creative Direction & Agency Management Write clear and strategic creative briefs for campaigns, content initiatives, and advertising assets. Brief and collaborate with internal creative teams and external agencies. Oversee production of digital ads and marketing assets from concept through execution. Ensure all creative assets align with brand standards, campaign objectives, and performance goals. Manage agency relationships and ensure timelines, deliverables, and performance expectations are met. Social Media Management & Analytics Develop and execute organic and paid social media strategies across relevant platforms. Create engaging social content that supports brand storytelling, audience engagement, and lead generation objectives. Monitor platform analytics and optimize content based on performance insights. Track engagement, audience growth, reach, conversions, and content effectiveness. Identify emerging social trends, formats, and opportunities to enhance audience engagement. Qualifications Bachelor’s degree in Marketing, Communications, Advertising, Business, Journalism, or related field. 5–8+ years of experience in digital marketing, content strategy, and performance marketing. Experience working client-side within real estate, hospitality, luxury, lifestyle, development, architecture, or related industries preferred. Strong expertise across: SEO SEM / Paid Search Organic & Paid Social Media Programmatic Media Digital Display Advertising Performance Max (PMax) Video Advertising CTV / OTT Analytics & Reporting Lead Generation Strategy Website Optimization CMS Management Strong understanding of technical SEO, backlink strategies, content optimization, and conversion-focused website strategy. Experience utilizing analytics and reporting tools such as Google Analytics, Google Search Console, social analytics platforms, and media dashboards. Exceptional analytical skills with the ability to synthesize complex data into actionable insights. Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously. Excellent written, verbal, and presentation skills. Experience briefing and managing creative teams and agencies. Strong creative sensibility and understanding of visual storytelling. Ability to thrive in a fast-paced, collaborative environment. Preferred Qualifications Experience managing B2B lead generation initiatives. Familiarity with CRM and marketing automation platforms. Experience with gated content strategies and conversion optimization. Knowledge of UX/UI best practices. Experience managing editorial workflows and cross-functional content production. Familiarity with luxury real estate or placemaking brands. What Success Looks Like Increased qualified website traffic and lead generation. Improved SEO rankings and organic visibility. Strong digital campaign performance and measurable ROI. High-performing, engaging content across website and social channels. Efficient management of agencies, creative workflows, and campaign execution. A best-in-class digital presence that supports Related Ross’s brand and business objectives. Benefits: Personalized Health Care: Multiple medical, dental, and vision plan options; Employee Assistance Program Financial Benefits: Competitive salary and incentive packages; matching 401(k); FSAs and HSA; employer-paid life and AD&D insurance; paid leave & disability programs Social Wellness: 19+ days of PTO; mental health counseling & resources; fertility, surrogacy, and adoption assistance; volunteer days and donation matching Career Development: Learning & training programs; tuition & certification reimbursement; internal advancement opportunities #Ross Overview Related Ross is transforming urban life in West Palm Beach and Palm Beach County, creating opportunity for all who live and work here. For over two decades, the company has worked to develop dynamic neighborhoods that are innovative, vibrant and inclusive. With completed, in development and planned properties in West Palm Beach and new development activity emerging in Palm Beach County, Related Ross is making long-term investments to transform and support local communities and build growth in the region. Related Ross is a West Palm Beach-based organization that recently emerged as an independent entity from within Related Companies. Formed in 1972, Related Companies is the most prominent privately-owned real estate firm in the United States with major developments within a premier portfolio valued over $70 billion across Boston, Chicago, San Francisco, LA, Washington DC and London. Related Ross believes in investing in its talent and cultivates a positive, team-oriented environment where every voice is valued. Employees are encouraged to boldly take on new challenges, transcend the status quo, and demonstrate a strong entrepreneurial spirit. In its relentless commitment to excellence, Related Ross works to foster an innovative approach in its team members so that they can positively impact the communities in which they conduct business. Learn more about Related Ross at https://www.relatedross.com/. We are proud to be an equal opportunity employer and are deliberate about the team and culture we are building. We aim to ensure competitive total compensation that is commensurate with experience, workplace geography, and market standards. For information about how we use your personal information, including information submitted for career opportunities, please review our Privacy Policy at https://www.related.com/privacy-policy .