Sales Development Representative at Cercli (S23) Rippling for Middle East & North Africa Dubai, Dubai, AE / Riyadh, Riyadh Province, SA / Remote Full-time US citizenship/visa not required 3+ years About Cercli Cercli is the single modern platform for Middle East & North Africa (MENA) businesses to hire, manage and pay their global workforce. We automate your local and remote payrolls, HR, onboarding, compliance, expenses and more - to help organisations reduce human error and stay fully compliant. Even today, companies across MENA manage payroll, employee information, documents, onboarding checklists, and a plethora of other tasks manually. They default to spreadsheets, legacy enterprise solutions, and dated basic HR solutions, causing an array of issues and challenges, including human error and fraud, weak compliance, poor transparency, and more. About the role Cercli is seeking a dynamic and results-driven Sales Development Representative (SDR) to join our growing team. As a Cercli SDR, you will play a pivotal role in driving our sales efforts by identifying and qualifying potential leads, engaging with prospects, and initiating meaningful conversations about the value of our platform. This is a fantastic opportunity for someone who is passionate about technology, thrives in a fast-paced environment, and excels at building relationships. Key Responsibilities: 1. Lead Generation: Utilize various channels including LinkedIn, email outreach, cold calling, and networking to identify and generate leads within target industries and market segments. 2. Qualification: Conduct thorough research to understand the needs and pain points of potential prospects. Qualify leads based on predefined criteria to ensure alignment with Cercli’s target customer profile. 3. Engagement: Initiate outreach campaigns to nurture leads and book meetings for the sales team. Craft personalized messages and compelling pitches to effectively communicate Cercli’s value proposition. 4. Pipeline Management: Maintain accurate records of all prospect interactions and activities in the CRM system. Monitor and manage the sales pipeline to ensure timely follow-up and progression of leads through the sales funnel. 5. Collaboration: Work closely with the sales and marketing teams to optimize lead generation strategies, refine messaging, and share insights from prospect interactions. Collaborate cross-functionally to drive continuous improvement and achieve team goals. 6. Market Intelligence: Stay informed about industry trends, competitive landscape, and customer needs. Provide feedback to the product development team to help shape future enhancements and features of the Cercli platform. Qualifications: Proven track record of success in a sales or business development role, preferably in the technology sector. Prior experience in B2B or enterprise SaaS sales/BD is a plus Excellent communication skills, both written and verbal, with the ability to articulate complex ideas clearly and persuasively. Preferred: Fluency in Arabic, and understanding of regional business culture, would put you at the top of our candidate pool. Strong interpersonal skills and the ability to build rapport quickly with prospects. Self-motivated with a proactive attitude and a willingness to take initiative. Ability to thrive in a remote work environment and collaborate effectively with team members across different time zones. Alignment with our purpose (our why) and our values (our how). Familiarity with CRM software (e.g., Hubspot, Salesforce) and sales automation tools (Apollo, Clay et al).