Who are we?
The Motley Fool is a purpose-driven financial services company on a mission to make the world smarter, happier, and richer. For 30 years we've been helping people take control of their financial futuresâthrough transparency, education, and a healthy dose of Foolishness. We're a fast-moving, collaborative team that values high-quality work, curiosity, and initiative. We care deeply about what we do, and we're driven by the impact our work has on real people's lives.
What does this team do?
Our Back-End Direct Response team is responsible for some of the highest-stakes copy at The Motley Fool. We write for a specific kind of reader: the experienced investor with a serious portfolioâtypically $500K or more in investable assetsâwho's already paying for our products and is hungry for the next great opportunity. These are not people who need convincing that investing matters. They need to be convinced that this opportunity is the one they can't afford to miss.
The team produces the long-form, premium content that drives upgrades into our highest-tier products: think hour-long Video Sales Letters, 5,000â8,000-word order pages, and week-long email campaigns. The bar is highâand so is the upside.
What would you do in this role?
Weâre looking for a senior Direct Response Writer & Creative Lead to own the full arc of back-end upgrade campaignsâfrom Big Idea â positioning â execution â iteration.
This is not a âfill in the briefâ role. Youâll be expected to:
Generate original campaign concepts
Identify compelling market narratives
Shape how we position opportunities to our most engaged members
Youâll work closely with investment analysts, marketers, and creative partners to bring those ideas to life across channels.
Success in this role comes down to one thing: Do your ideas and campaigns dPlease mention the word **SURVIVOR** and tag RMjAzLjExMC4yNDcuNTM= when applying to show you read the job post completely (#RMjAzLjExMC4yNDcuNTM=). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.