Sr. Manager, Demand Generation

About Us Our leading SaaS-based Global Employment Platform™ enables clients to expand into over 180 countries quickly and efficiently, without the complexities of establishing local entities. At G-P, we’re dedicated to breaking down barriers to global business and creating opportunities for everyone, everywhere. Our diverse, remote-first teams are essential to our success. We empower our Dream Team members with flexibility and resources, fostering an environment where innovation thrives and every contribution is valued and celebrated. The work you do here will positively impact lives around the world. We stand by our promise: Opportunity Made Possible. In addition to competitive compensation and benefits, we invite you to join us in expanding your skills and helping to reshape the future of work. At G-P, we assist organizations in building exceptional global teams in days, not months—streamlining the hiring, onboarding, and management process to unlock growth potential for all.About this Position: G-P is seeking a highly motivated and data-driven Sr. Manager, Demand Generation to own global always-on acquisition strategy and funnel performance across paid channels. This role will manage a team of two demand generation managers and oversee external agencies and vendors to drive efficient, scalable pipeline growth aligned to revenue objectives. This role requires strong channel expertise, operational rigor, and a data-driven approach to continuous optimization. What You Will Do:  Strategy: Define and lead global acquisition strategy across PPC, paid social, content syndication, webinars, and chat. Ensure programs are aligned to pipeline goals and priorities. Target Ownership: Own channel-level funnel targets for Direct Acquisition sales motion. Develop quarterly plans to achieve growth goals. Lead & Funnel Management: Monitor end-to-end funnel performance across acquisition channels. Identify funnel leaks and conversion gaps. Agency & Vendor Management: Own relationship with paid media agencies and external vendors. Set performance targets, oversee budget allocation, monitor execution quality, and drive continuous efficiency improvements. Testing & Optimization: Continuously analyze performance data, run structured tests, and identify opportunities to improve efficiency, conversion rates, and pipeline contribution across channels. What We Are Looking For: Minimum Requirements: Experience: 8+ years of experience in demand generation or performance marketing PPC and paid media expertise: Strong experience in managing global and localized PPC campaigns, with a focus on lead generation and campaign optimization Integrated Campaign Management: Proven ability to develop and execute integrated marketing campaigns across multiple channels (PPC, email, content, etc.) to drive demand and align with broader business objectives. Technical Proficiency: Proficient in HubSpot and Salesforce to manage lead flow, segmentation, and reporting. Analytical Skills: Strong analytical mindset with the ability to interpret data, identify trends, and drive data-driven decisions that improve outcomes. Problem-Solving Ability: Proactive in identifying operational bottlenecks and proposing solutions to improve lead flow, routing, and data quality. Collaboration: Strong communication skills with a collaborative attitude, working effectively with a cross-functional team. The annual gross fixed pay range for this position is $132,000 - $165,000 plus variable compensation. Actual compensation for this position may vary and will depend on multiple factors such as relevant qualifications, experience, education, and geographic location. For Full-Time Regular Employees, this position is also eligible for additional compensation as follows: Sales Roles: This position is eligible for a commission structure in addition to base salary. Non-Sales Roles: This position is eligible for an annual bonus which is paid dependent on various factors, including and without limitation, individual and company performance in addition to base salary. Benefits  G-P values its employees and offers excellent benefits and perks including generous paid parental leave, flexible time off, spending accounts, medical insurance, dental insurance, vision insurance, sabbatical after 5 years and more. Individuals residing, or applying to work, in theUnited States: California or Philadelphia,Pennsylvania,please review the following additional information:G-P will consider qualified applicants with arrest or conviction records in accordance with the California Fair Chance Act, Los Angeles City Fair Chance Act Ordinance, Los Angeles County Fair Chance Act Ordinance, and San Francisco Fair Chance Act Ordinance. Los Angeles applicants can review additional information regarding the Los Angeles City Fair Chance Act here:Fair Chance Initiative for Hiring Ordinance, and Philadelphia applicants can review information pertaining to Philadelphia’s Fair Criminal Record Screening Standards Ordinance here:Fair Chance Poster. Any consideration of a candidate’s background check with arrest or conviction records will include an individualized assessment based on the factors required by applicable law, including the candidate’s specific record and the duties and requirements of the specific job. G-P. Global Made Possible. G-P is a proud Equal Opportunity Employer, and we are committed to building and maintaining a diverse, equitable and inclusive culture that celebrates authenticity. We prohibit discrimination and harassment against employees or applicants on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other legally protected status. G-P also is committed to providing reasonable accommodations to individuals with disabilities. Individuals with disabilities are encouraged to apply for these positions. If you need an accommodation due to a disability during the interview process, please contact us at careers@g-p.com.