Marketing Lead

Marketing Lead at Hope Street Group Marketing Lead Help us bring Hope Street to the educators, students, and partners who need it most. Hope Street Group is a national nonprofit building the future of career guidance for students — powered by AI and grounded in real classrooms. Through our platform, students learn about themselves, explore careers, test pathways, and begin to imagine the life they want to build. As our work expands across schools, districts, and communities, we need someone who can help the world understand not just what we do, but why it matters. We are hiring a Marketing Lead to help drive Hope Street’s growth, visibility, and market presence across the education ecosystem. This is a senior, hands-on role for someone who combines strong technical marketing ability with excellent instincts for communication, storytelling, and relationship-building. You are likely someone who loves both systems and people. You can build and optimize a high-performing campaign, analyze performance data, and manage sophisticated marketing workflows — but you’re also comfortable hopping on a call with a district leader, representing the organization at a conference, interviewing educators for content, or helping shape the voice of the brand. You are deeply fluent in modern marketing tools and workflows, and you are already actively using AI to improve speed, creativity, research, execution, and decision-making. This is an especially strong fit for someone who enjoys building in fast-moving, early-stage environments. Many systems, processes, and strategies are still evolving, which means success in this role requires initiative, experimentation, adaptability, and comfort operating with ambiguity. THE ROLE This role sits at the intersection of growth, brand, strategy, and execution. You will help shape how Hope Street reaches educators, district leaders, partners, funders, and broader audiences — while building the systems and campaigns that drive awareness, engagement, and adoption. Your work may include: Running and optimizing social media and digital ad campaigns Building and managing email campaigns and nurture sequences Creating landing pages, one-pagers, decks, and other marketing assets Helping shape Hope Street’s brand voice and messaging Developing social media strategy and content systems Supporting sales and partnership efforts through marketing strategy and collateral Attending conferences and representing Hope Street externally Using AI-enabled workflows and tools to improve speed, experimentation, and quality across marketing operations You will not be expected to do everything alone. You will be expected to bring strong ownership, execution ability, creativity, judgment, and collaboration. WHAT YOU’LL DO Growth Marketing and Campaign Execution Build, launch, and optimize multi-channel marketing campaigns Manage paid and organic marketing efforts across platforms Develop email campaigns, nurture flows, and audience segmentation strategies Analyze campaign performance and continuously improve results through experimentation and iteration Rapidly test messaging, channels, workflows, and creative approaches Help build scalable growth systems and operational processes where none currently exist Operate with a highly experimental mindset grounded in data, curiosity, and learning Content and Brand Development Help shape and maintain a consistent brand voice across channels Create or oversee the creation of marketing assets including decks, graphics, landing pages, videos, and social content Collaborate on messaging and positioning for educators, district leaders, partners, and funders Translate complex ideas into clear, engaging, and actionable communication AI-Native Marketing Operations Leverage AI tools across research, copywriting, creative development, campaign execution, analysis, and workflow automation Stay current on emerging marketing technologies, AI tools, and best practices Help the organization thoughtfully integrate AI into marketing and communication systems Bring a builder mindset toward experimentation, operational efficiency, and rapid iteration External Presence and Collaboration Represent Hope Street professionally in meetings, webinars, conferences, and partner conversations when appropriate Collaborate closely with Growth, Product, Partnerships, and Leadership teams rather than operating in a traditional marketing silo Support sales strategy and pipeline development through strong marketing alignment Contribute ideas beyond marketing when helpful — including product feedback, narrative development, growth strategy, and user insights Help surface insights from educators, students, and district partners that improve messaging and strategy WHO YOU ARE A strong marketer with both strategic thinking and hands-on execution ability Deeply familiar with modern marketing tools, platforms, CRMs, analytics systems, and campaign infrastructure Comfortable operating across both technical and creative work A strong communicator with excellent interpersonal instincts Highly self-directed and able to drive work forward without constant oversight Comfortable operating in 0→1 environments where priorities and systems evolve quickly Naturally experimental — you enjoy testing ideas, learning quickly, and iterating based on results Collaborative by nature and energized by building alongside others across disciplines Organized, adaptable, and able to manage multiple priorities simultaneously Naturally curious and excited by emerging technology and AI-enabled workflows Motivated by work that has meaningful real-world impact Bonus (not required): Experience in education, nonprofits, startups, or mission-driven organizations Experience marketing to educators, schools, or district leaders Familiarity with product-led growth, community-driven growth, or B2B SaaS marketing Experience creating video, photo, or multimedia content Experience attending or running conference/event marketing efforts COMPENSATION Expected salary range: $140,000–$190,000 base salary, depending on experience, scope, and demonstrated ability. WHY THIS ROLE IS SPECIAL You will help shape the public presence and growth strategy of a rapidly evolving national platform Your work will directly influence how educators, district leaders, funders, and partners understand Hope Street You will have meaningful ownership and autonomy from day one You will help define what AI-native marketing looks like inside a mission-driven organization You will be part of a small, ambitious team building something consequential for students across the country If this role feels aligned with how you think and work, we’d love to hear from you. OUR VALUES Our work is grounded in four core values. These aren’t slogans — they guide how we build, collaborate, and make decisions every day. Inclusivity We believe every student—regardless of background, identity, or zipcode—deserves access to meaningful career exploration. We design experiences where students feel seen, supported, and empowered. Internally, we build a team culture where all voices matter and belonging is a priority, not a perk. Inspiration We want students to feel something when they use our platform: excitement, possibility, confidence, creativity. Inspiration begins with us. We approach our work with optimism, storytelling, and purpose, creating experiences that spark imagination and open doors. Curiosity We are learners first. We experiment, ask questions, seek feedback, and explore what’s possible with emerging technologies. Innovation is born from curiosity—and we aim to model that spirit for the students and teachers we serve. Ambition We carry a healthy, mission-driven ambition. We aim to create the highest-quality career learning experiences in the country. We take bold bets on behalf of students and educators while staying grounded in the realities of the classroom. Our ambition is paired with humility, accountability, and care. BENEFITS AND PERKS Working with us means joining a mission-driven team where people feel supported, trusted, and excited to come to work. We prioritize impact without burnout—for employees and for students. Flexible PTO Take time when you need it. We trust our team to balance rest and responsibility, and we support taking real breaks to recharge. Competitive Medical & Dental Plans High-quality medical and dental insurance options to support your health and peace of mind. 403(b) Retirement Plan With Matching As a nonprofit, we offer a 403(b) program with employer matching—your future matters to us. Great Coworkers & Fun Team Events We’re building something meaningful together. Expect a collaborative, supportive team, and opportunities to connect in energizing ways. A Culture of Creating Value Without Burnout We move fast, but we don’t burn people out. We believe exceptional work comes from clarity, focus, and sustainable pace—not cycles of exhaustion. Make Life-Changing Impact for Students Everything you build here directly supports real high school students discovering careers, building skills, and seeing their future in a new light.