Business Development Manager (Founder's Office)

Business Development Manager (Founder's Office) at CellStrat Role: Business Development Manager (MBA Fresher) Location: Bengaluru, Karnataka, India Work Type: Full-Time, Hybrid Work Environment About the Company: https://reflexityai.com - We are an AI-powered retail data startup building next-generation Generative AI solutions for the retail industry. Our platform leverages agentic AI (autonomous goal-driven agents) and semantic AI (context-aware intelligence) to turn complex retail data into actionable insights. By replacing legacy data-analysis stacks with dynamic, persona-based AI agents, we enable each stakeholder – from a merchandising manager to a supply chain lead – to get personalized answers to their business questions. Our mission is to eliminate the need for expensive consultant-driven workflows by using deep research AI that delivers in minutes what used to take weeks of analysis. In short, we help retailers unlock faster, smarter decisions at a fraction of the cost, through intelligent automation and innovation. Role Overview: As a Sales, Marketing; Business Development Associate inside founders' office, you will be at the frontlines of our B2B growth efforts, working directly with the founders and C-suite on high-impact initiatives who have a long history of pure entrepreneurship. This role is designed for an ambitious MBA graduate who wants to kickstart their career in tech sales and marketing. You will engage retail industry clients, drive outreach campaigns, nurture inbound leads, and assist in shaping our go-to-market strategy. This is a hybrid role balancing outbound sales (lead generation and prospecting) with inbound marketing support (content and digital campaigns). High proficiency in written and spoken English is essential, as you’ll be crafting compelling pitches, interacting with enterprise clients, and collaborating with cross-functional teams. Success in this role means aggressively growing our sales pipeline, elevating our brand presence in the retail AI space, and contributing directly to the startup’s B2B revenue goals. Key Responsibilities: - Lead Generation & Outbound Outreach: Identify and research prospective retail clients (brands, retailers, e-commerce companies). Use tools like LinkedIn Sales Navigator and cold outreach platforms to connect with decision-makers. Conduct cold calls, send outreach emails, and initiate conversations to build a strong top-of-funnel pipeline. - Inbound Marketing & Lead Nurturing: Work with the marketing team on inbound inquiries and marketing-qualified leads. Follow up promptly with website sign-ups, event/webinar leads, or content download leads. Nurture warm leads through email sequences and LinkedIn engagement, moving them through the sales funnel toward a demo or meeting. - Client Engagement & Demo Coordination: Schedule and conduct product demo meetings with interested prospects. Clearly communicate the value proposition of our AI solutions, tailoring the messaging to the client’s retail use-case (e.g. merchandising, supply chain, marketing analytics). Assist C-suite and technical teams in preparing for demos and follow-ups. Ensure a high-quality client experience from first contact to ongoing discussions. - Market Research & Customer Insights: Perform research on target companies and retail industry trends to inform outreach strategies. Monitor news, reports, and social media for triggers (e.g. new product launches, technology investments) that could spark a conversation. Gather insights on client pain points and feedback, and share these with the product and research teams to refine our offerings. - Content Marketing Support: Assist in planning and executing content campaigns that drive inbound interest. This may include helping to create B2B newsletters, case studies, blog posts, or LinkedIn content relevant to retail and AI. Coordinate with designers or content writers to ensure consistent messaging. Support digital marketing efforts such as social media management, email marketing campaigns, SEO, and webinar promotions as needed. - Sales Pipeline Management & Automation: Maintain our CRM with up-to-date information on leads, contacts, and opportunities. Track all outreach and client interactions diligently. Help optimize our sales automation workflows – for example, setting up email sequences, integrating lead capture tools, or refining CRM funnels for efficiency. Work to streamline the sales process so we can scale outreach effectively. - Performance & Growth Alignment: Take ownership of meeting weekly and monthly targets for outreach and lead generation (e.g. number of new contacts made, meetings scheduled, demos conducted). Consistently monitor your progress and KPIs. Collaborate with founders to adjust tactics and improve conversion rates. Your efforts should directly contribute to our startup’s B2B sales growth objectives – ultimately translating leads into revenue-generating clients. Required Skills & Qualifications: - Education: MBA degree (Marketing, Strategy, or General Management specialization preferred). Recent graduates or those with 0–1 year of experience are welcome – internships or project experience in sales/marketing is a plus. - Communication: Exceptional written and verbal communication skills. Ability to craft crisp emails, persuasive sales pitches, and deliver engaging presentations. Fluent in English; additional language skills are a bonus when dealing with diverse clients. - Sales & Marketing Knowledge: Familiarity with B2B sales cycles and marketing fundamentals. Understanding of concepts like lead funnels, customer segmentation, and value propositions. Knowledge of the retail industry or enterprise SaaS is advantageous (even if through academic projects or internships). - Analytical & Research Skills: Adept at researching companies and contacts to find business opportunities. Comfortable analysing basic data or metrics (e.g. campaign results, lead response rates) to make informed decisions. Proficiency in using spreadsheets and CRM reports to track performance. - Organization & Drive: Strong organizational skills to juggle multiple leads and tasks without dropping the ball. Self-motivated and target-driven, with a demonstrated ability to take initiative. Able to work independently in a fast-paced startup environment, as well as collaborate effectively with a small team. High adaptability and a continuous learning mindset to keep up with evolving strategies. - Tools: Heavy use of ChatGPT, LAMA, Claude, Gemini, etc. Linkedin (MUST), Prompting Techniques. Preferred Tools & Platforms: - Sales & Outreach: LinkedIn Sales Navigator; cold email/Outreach tools such as Lemlist, Apollo.io, or Outreach.io for running targeted campaigns. - CRM & Pipeline: HubSpot, Salesforce, or Zoho CRM for managing leads, tracking deals, and automating follow-ups. (Any prior CRM experience is helpful.) - Email Marketing: Platforms like Mailchimp or Sendinblue for creating newsletters, drip campaigns, and managing mailing lists. - Productivity: Google Workspace (Gmail, Docs, Sheets, Slides) or Microsoft Office (Word, Excel, PowerPoint) for day-to-day documentation, reporting, and presentations. Who You Are: - Entrepreneurial Mindset: You are an ambitious self-starter who thrives in a startup environment. You take ownership of your projects and are excited to wear multiple hats across sales, marketing, and business development. - Tech & AI Enthusiast: Passionate about technology and AI. You’re curious about how AI is transforming industries (especially retail) and eager to articulate that value to clients. You quickly learn new concepts and can translate technical ideas into business benefits. - Excellent People Skills: A natural communicator and relationship-builder. You enjoy connecting with new people and can engage confidently with everyone from mid-level managers to C-suite executives. You listen well to understand client needs and can convey empathy and professionalism in your interactions. - Analytical & Detail-Oriented: You approach problems with an analytical mindset – whether it’s figuring out the best angle for a cold email or interpreting a prospect’s requirements. You pay attention to details (like double-checking that email before hitting send) and base your decisions on data and research when possible. - Resilient & Results-Driven: Sales can be challenging – you have the resilience to handle setbacks and the persistence to keep going. You aren’t discouraged by a few unanswered emails or cold calls; instead, you strategize and try new approaches. You set goals for yourself and are motivated by achieving targets and growing in your role. - Collaborative Team Player: While you’re comfortable working independently, you also work well in a team. You’re open to feedback, eager to learn from mentors, and ready to support your colleagues. You value open communication and believe that sharing insights and success stories helps everyone win. What You’ll Gain: - Mentorship & Growth: Direct mentorship from our founders and leadership team, who are veterans in AI and business. You’ll get hands-on guidance and regular feedback to accelerate your professional development. Over time, you can grow into a leadership role yourself as the company expands. - Cutting-Edge Exposure: Experience the forefront of innovation in generative AI and retail tech. You’ll work on products and strategies that are shaping the future of retail analytics, giving you unique industry expertise and thought leadership opportunities. - Ownership & Impact: An opportunity to take significant ownership of projects early in your career. Your work will have a visible, measurable impact on the company’s trajectory – from bringing in key clients to influencing how we approach the market. This isn’t a run-of-the-mill job; it’s a chance to build something groundbreaking. - Dynamic Startup Culture: A fast-paced, collaborative, and inclusive work culture. We offer the flexibility of a hybrid work model and believe in work-life balance even as we hustle. Ideas and creativity are always welcome – you’ll have the freedom to propose new initiatives and see them through. - Networking & Industry Access: By working closely with retail industry stakeholders and attending industry events or meetings, you’ll build a strong professional network. You’ll also gain exposure to the broader AI startup ecosystem, positioning you as an emerging leader in this space. - Competitive Compensation: A competitive salary with performance-based incentives. As an early team member, you may also qualify for stock options/equity, aligning your success with the company’s success (so you share the upside as we grow). Additional perks like healthcare benefits, training allowances, and team off-sites are provided as well. How to Apply: To apply, please send your resume and a brief cover letter outlining your interest and relevant experience. We review applications on a rolling basis. If your profile matches what we’re looking for, our team will reach out to schedule an initial interview (and possibly a quick assignment to assess your skills). **Join us and launch your career at the intersection of AI and retail. We’re looking for someone who’s as excited about innovation and growth as we are. If that’s you, apply today and let’s redefine the future of retail together!