Business Management
Develop strategies to achieve annual objectives of sales, profitability, growth, market share, etc.
Build marketing initiative to drive sales through Multi Channels & Product Categories to maximize business opportunity.
Maintain American Tourister as No.1 Luggage Brand in India
Product Management
Managing Existing Product Lines & Categories based on Sales Opportunity & Profitability.
Developing New Product Lines based on Consumer / Market Feedback and Demand Trends – Gap Analysis.
Guiding the Design Team on the opportunities, trends, styling to be incorporated in New Developments.
Developing New Vendors & Sources for competitive pricing & consistent supply.
SKU Rationalization and Quality Inventory Management.
Competition Mapping.
New Initiative for Future Growth
Build & drive new initiatives for sustainable growth of American Tourister in future – Non-Travel.
Lead Special Initiative to promote focus categories – where stakes are higher – Hard Luggage.
Marketing Strategies
Marketing Campaigns, Consumer Promotions, Sales Promotions, etc. to be aligned with brand image, sales & future growth opportunity.
Coordinate with Visual Merchandising and Retail / Sales Team for VM materials, Products Display, POS Materials, Collaterals, etc.
Regularly update other Departments with information of Products Launches to facilitate better planning, support and implementation of marketing activities and projects.
Liaising with Regional Office
Work with regional marketing team in Hong Kong for marketing, product, VM, etc. support based on local preferences and requirements