Social Media Lead

Social Media Lead at Hope Street Group Help us capture and share the moments that shape a student’s future. Hope Street Group is a national nonprofit building the future of career guidance for students — powered by AI and grounded in real classrooms. Through our platform, students learn about themselves, explore careers, test pathways, and begin to imagine the life they want to build. Every day, meaningful things are happening inside classrooms using Hope Street: students discovering careers they never knew existed, reflecting more deeply about their future, teachers finding new ways to engage students, and schools rethinking what career guidance can look like. We are hiring a Social Content Lead to help bring those moments to life online. This is a highly creative, fast-moving role for someone who understands how to create content people genuinely want to watch, share, and engage with — while also knowing how to operate consistently across platforms, audiences, and production workflows. You will own Hope Street’s social media and content presence day-to-day. That includes everything from traveling to schools and events to capture content, to editing videos, managing publishing schedules, experimenting with formats, and helping build a social presence that educators, students, and partners genuinely want to follow. You are likely someone who is both deeply online and highly people-oriented. You understand internet culture, storytelling, pacing, hooks, editing, and platform dynamics — but you are also comfortable walking into a classroom, talking with educators and students, and finding authentic moments worth capturing. You are already actively using AI tools in your creative workflows and are excited about how emerging technologies can improve speed, creativity, editing, research, and production. This role is focused specifically on Hope Street’s social media and content presence rather than broader paid marketing or demand generation functions. THE ROLE This role sits at the intersection of storytelling, content creation, and social growth. You will manage Hope Street’s social presence across platforms while helping build the systems, workflows, and creative processes that support consistent, high-quality content output. Your work may include: Managing Hope Street’s social media platforms and publishing schedules Traveling to schools, classrooms, conferences, and events to capture content Filming and editing short-form and long-form video content Creating reels, clips, carousels, graphics, behind-the-scenes content, and narrative-driven posts Turning raw classroom moments into polished, emotionally resonant social content Experimenting rapidly with hooks, formats, trends, and storytelling approaches Organizing and managing content pipelines, release schedules, and media libraries Collaborating with teammates to support launches, storytelling efforts, and campaigns You will help document and share the real experiences happening inside classrooms and communities using Hope Street. WHAT YOU’LL DO Content Capture and Creation Travel to schools, classrooms, conferences, and events to capture authentic stories and moments Film, edit, and produce content across multiple formats and platforms Create short-form video content optimized for engagement and storytelling Identify moments that communicate the real impact of Hope Street’s work Balance speed and consistency with strong creative judgment and attention to detail Social Media Management and Growth Manage publishing calendars and content release schedules across platforms Develop and execute platform-specific content approaches Monitor engagement, audience growth, and performance trends Experiment with new content formats, creative styles, and storytelling structures Stay highly current on social media trends, creator workflows, and platform best practices AI-Native Creative Workflows Use AI tools to support editing, ideation, scripting, organization, production, and creative experimentation Stay current on emerging creator tools, AI workflows, and media trends Continuously improve systems for content production and operational efficiency Collaboration and Ownership Work collaboratively with teammates rather than operating in a silo Operate with a high degree of ownership and self-direction Help build repeatable content systems and workflows where none currently exist Bring energy, experimentation, and new creative ideas to the organization’s storytelling efforts WHO YOU ARE A strong content creator with excellent creative instincts and storytelling ability Deeply familiar with major social platforms and how content performs differently across them Comfortable filming, editing, writing, and publishing content independently Highly self-directed and comfortable operating in fast-moving, evolving environments Naturally experimental — you enjoy testing new ideas, formats, and creative approaches Strong interpersonal skills and comfortable interacting with educators, students, and partners in real-world settings Organized and capable of managing multiple projects and timelines simultaneously Comfortable balancing creativity with operational consistency and execution Curious about emerging technologies and already actively using AI in creative workflows Motivated by mission-driven work and meaningful real-world impact Bonus (not required): Experience creating education-focused, mission-driven, or documentary-style content Experience growing social audiences or building creator/community-driven accounts Photography, motion graphics, animation, or advanced editing skills Familiarity with tools like Adobe Creative Suite, CapCut, Descript, Figma, Notion, Airtable, or similar platforms COMPENSATION Expected salary range: $95,000–$135,000 base salary, depending on experience, creative ability, technical skillset, and scope of ownership. WHY THIS ROLE IS SPECIAL You will help shape how thousands of educators, students, and partners experience Hope Street online You will capture real stories from classrooms and schools across the country Your work will directly influence how people emotionally connect with Hope Street’s mission You will have meaningful creative ownership from day one You will help pioneer AI-native storytelling and content systems inside a mission-driven organization You will be part of a small, ambitious team building something consequential for students If this role feels aligned with how you think and create, we’d love to hear from you. OUR VALUES Our work is grounded in four core values. These aren’t slogans — they guide how we build, collaborate, and make decisions every day. Inclusivity We believe every student—regardless of background, identity, or zipcode—deserves access to meaningful career exploration. We design experiences where students feel seen, supported, and empowered. Internally, we build a team culture where all voices matter and belonging is a priority, not a perk. Inspiration We want students to feel something when they use our platform: excitement, possibility, confidence, creativity. Inspiration begins with us. We approach our work with optimism, storytelling, and purpose, creating experiences that spark imagination and open doors. Curiosity We are learners first. We experiment, ask questions, seek feedback, and explore what’s possible with emerging technologies. Innovation is born from curiosity—and we aim to model that spirit for the students and teachers we serve. Ambition We carry a healthy, mission-driven ambition. We aim to create the highest-quality career learning experiences in the country. We take bold bets on behalf of students and educators while staying grounded in the realities of the classroom. Our ambition is paired with humility, accountability, and care. BENEFITS AND PERKS Working with us means joining a mission-driven team where people feel supported, trusted, and excited to come to work. We prioritize impact without burnout—for employees and for students. Flexible PTO Take time when you need it. We trust our team to balance rest and responsibility, and we support taking real breaks to recharge. Competitive Medical & Dental Plans High-quality medical and dental insurance options to support your health and peace of mind. 403(b) Retirement Plan With Matching As a nonprofit, we offer a 403(b) program with employer matching—your future matters to us. Great Coworkers & Fun Team Events We’re building something meaningful together. Expect a collaborative, supportive team, and opportunities to connect in energizing ways. A Culture of Creating Value Without Burnout We move fast, but we don’t burn people out. We believe exceptional work comes from clarity, focus, and sustainable pace—not cycles of exhaustion. Make Life-Changing Impact for Students Everything you build here directly supports real high school students discovering careers, building skills, and seeing their future in a new light.