APAC GTM Lead — Decibel at Aptos
Location: APAC (remote-friendly)
Team: Growth & Go-To-Market
Role Type: Full-time
Decibel is a fully onchain global derivatives exchange designed for speed, scale, and composability—pushing the frontier of how markets trade onchain. We’re looking for a sharp, resourceful, and deeply crypto-native APAC GTM Lead to own our regional growth engine and drive trading volume across the APAC markets.
This role sits at the intersection of growth, partnerships, and high-touch BD. You will activate and scale Decibel’s presence across APAC through KOLs, affiliates, whales, and high-volume traders—building durable distribution loops and cultivating relationships that generate deep liquidity and sustained volume.
Key Responsibilities
Regional GTM & Growth
Build and execute Decibel’s GTM strategy across APAC, prioritizing distribution channels that drive measurable trading volume.
Own performance metrics for user acquisition, active trading users, and regional volume growth.
KOL & Influencer Strategy
Serve as the primary liaison with a regional KOL agency.
Evaluate, onboard, and manage KOLs across multiple markets.
Lead campaign planning, execution, and optimization; ensure alignment with Decibel’s brand and target user segments.
Affiliate & Referrals Program
Design, launch, and scale Decibel’s APAC affiliate program.
Partner with head of decibel foundation to build and implement incentive structures that attract high-quality traders, not just traffic.
Manage dashboards, tracking, payouts, fraud monitoring, and optimizations.
Whale & VIP Relationship Management
Identify, target, and onboard high-volume traders and prop groups.
Manage the VIP program, including tier structures, rebates, incentives, and personalized support.
Build long-term, trusted relationships that convert into sustained weekly volume.
BD & Partnerships
Develop relationships with trading communities, market makers, regional prop desks, and local crypto institutions.
Evaluate and pursue growth partnerships (media, communities, trading tools, aggregators) that amplify reach.
Market Insights & Feedback Loop
Serve as the APAC voice for user needs; collect insights from traders and partners.
Work closely with Product, Marketing, and Operations to refine features, campaigns, and market strategies.
Key Skills & Experience
5+ years experience in crypto growth, BD, GTM, or trading-focused partnerships in APAC.
Deep APAC ecosystem knowledge — KOLs, communities, local platforms, and trading cultures across KR/CN/SEA.
Proven track record running affiliate/referral programs or influencer/channel-driven growth loops.
Experience working directly with whales, prop firms, or VIP traders; ability to build trust and close high-impact relationships.
Strong understanding of perps, derivatives, CEX/DEX trading, and incentive mechanics.
Analytical mindset with comfort around KPIs, volume analysis, trader segmentation, and incentive modeling.
Ability to operate autonomously in a fast-paced, zero-to-one environment.
Strong communication and negotiation skills across diverse cultural contexts.
Crypto-native: understands market structure, incentives, narratives, and trader psychology.
What Success Looks Like
High-performing KOL and affiliate channels driving consistent new trader inflows.
Strong pipeline and conversion of whales and high-volume traders onto Decibel.
Regional VIP program delivering retention and increasing share-of-wallet.
Measurable lifts in regional volume driven by sustainable growth loops—not just one-off campaigns.
Decibel becomes a recognized and trusted brand among serious traders across APAC.