Social Media Management
Own and execute the social media strategy across platforms (Instagram, TikTok, Facebook, LinkedIn, etc.)
Create engaging, on-brand content including reels, stories, posts, and captions
Monitor trends and analytics to optimize performance and grow our following
Manage content calendar and collaborate with designers, writers, and product teams
Respond to comments and DMs to cultivate an active and supportive community
Influencer & Outreach
Identify, engage, and build relationships with influencers, creators, and brand ambassadors
Coordinate gifted and paid partnerships, from outreach to tracking performance
Build partnerships with relevant podcasts, newsletters, blogs, and communities
Host or support IRL and virtual community activations, events, and collaborations
Growth & Strategy
Track and report on KPIs and ROI of outreach and social initiatives
Work with paid media team to repurpose high-performing content
Stay up to date with trends in wellness, mental health, sobriety, and content marketing