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Job Specification
Title: Media Planning Manager
Band: T
Discipline: Media Planning
About the role
The Media Planning Manager is responsible for developing data-driven, innovative media plans that ensure marketing campaigns reach the right audiences in the most effective and impactful way. This role combines strategic media planning with strong client partnership, acting as a trusted advisor who deeply understands clients’ businesses, objectives, and broader marketing context.
Media Planning Managers analyze data, market insights, and consumer behavior to devise, propose, and recommend effective use of media to drive brand growth, customer acquisition, drive engagement, retention, and long-term loyalty. They also play a central role in building and maintaining strong client relationships by orchestrating end-to-end campaign delivery, leveraging deep knowledge of digital media levers, and ensuring consistently high-quality execution that drives client satisfaction and trust.
Some of the things we’d like you to do:
Lead audience research using syndicated and first-party data to inform strategic and tactical media planning
Develop and manage media plans, forecasts, presentations, and all core planning documentation
Define creative specifications, measurement frameworks, and campaign analysis approaches
Oversee campaign setup and launch, ensuring quality, accuracy, and on-time delivery across channels
Maintain campaign tracking and deliverable documentation, providing clear visibility across teams
Monitor performance against targets, proactively identifying risks, optimization opportunities, and required interventions
Deliver clear performance commentary, ensure reporting quality standards, and contribute to campaign wrap-ups and insights
Act as the primary day-to-day client lead, building trusted relationships and confidently managing briefs, feedback, and expectations
Translate client objectives into clear plans, timelines, and deliverables for both simple and complex campaigns
Lead regular internal and client status sessions to drive alignment and momentum
Coordinate closely with activation, strategy, and analytics teams to ensure high-quality campaign delivery
Provide project management support across the campaign lifecycle, escalating risks and issues as needed
Responsible for operational excellence, including forecasting, documentation, and billing compliance
Manage and develop 1–2 direct reports through clear goal-setting, coaching, and ongoing feedback
Provide timely, actionable feedback to the broader team to drive continuous improvement
A bit about yourself:
At least 3-5 years’ experience in digital media, advertising, marketing and/or client services
Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying
Experience with Media Research Tools (Comscore, GWI, TGI, YouGov)
Ability to provide optimal media plan which aligns with client's business goal and delivers results against media investment.
Strong organizational and project management skills with a keen ability to prioritize and multitask
Proven problem solving skills and ability to think outside of the box
Ability to work independently and collaborate in a team environment
Detail oriented and responsive, deadline-driven with strong reasoning skills
Lead by example while motivating and coaching juniors on the team
Manage Performance Development Cycle and Review process for juniors
Fluent Japanese level with business fluency in English - TOEIC 800 or above
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We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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