B2B Marketing Specialist at an AI Insurtech Startup at AI Insurance (W19) $20 - $30 AI Insurance is the platform that runs insurance companies San Francisco, CA, US / Remote (US) Contract US citizen/visa only Any (new grads ok) About AI Insurance AI Insurance is the platform that small-to-midsize insurance companies use to run every part of their business. Before we showed up, they used spreadsheets and filing cabinets – wasting as much as 60% of revenue on administrative expenses. We’re doing what Salesforce did for SMB sales teams, but we’re tapping into the over 10,000 insurance companies that waste $238 Billion dollars annually. Digitizing these businesses is only the beginning. As our customer base grows, we are building the largest insurance dataset ever created. Using it, we can leverage machine learning to automate the claims and underwriting process entirely – redefining the insurance experience from purchase to claim payment. About the role AI Insurance is transforming how commercial insurance companies operate by automating core workflows like underwriting, quoting, and client servicing. Our SaaS platform helps insurance teams work faster and smarter by combining AI-powered decision support with human-friendly, configurable software We are looking for a B2B Marketing Specialist who thrives on building campaigns that generate real results. In this role, you’ll create compelling content, manage digital channels, and develop marketing strategies that connect with our ideal buyers. This is a hands-on opportunity to shape our brand presence, drive lead generation, and collaborate with industry partners. What You’ll Do Content & Product Marketing Create vertical-specific product messaging and copy that resonates with B2B decision-makers. Produce high-value content including white papers, eBooks, videos, and product one-pagers. Support sales enablement with clear, concise product marketing materials. Digital Marketing & SEO Manage the company LinkedIn page and blog to build brand awareness and engagement. Develop and execute SEO and Google keyword strategies to drive qualified inbound traffic. Analyze performance to continuously optimize content reach and lead generation. Partnership & Co-Marketing Collaborate with integration partners and professional networks to create joint campaigns and posts. Build relationships with networks to achieve preferred vendor status and expand visibility. Market Research & Competitive Analysis Conduct market research and competitor analysis to identify trends and differentiation opportunities. Use insights to inform product positioning and marketing strategies. Events & Sponsorships Develop a spend strategy for conferences and industry events to maximize ROI. Support lead-generation initiatives through sponsorships, speaking opportunities, and partnerships. Customer Engagement & Advocacy Conduct surveys and gather customer feedback to influence product and marketing decisions. Implement referral programs to encourage word-of-mouth and customer advocacy. Buyer Persona Development Define and maintain key buyer personas to guide content creation and campaign targeting. What We’re Looking For 2+ years of experience in B2B marketing, preferably in SaaS, technology, or a similar industry. Proven ability to create compelling marketing content across digital channels. Familiarity with SEO best practices and keyword research tools. Strong project management skills with the ability to manage multiple campaigns simultaneously. Experience collaborating with cross-functional teams and external partners. Self-starter with a growth mindset and a passion for data-driven marketing. Why Join Us Opportunity to shape a growing brand and own impactful campaigns Collaborative and growth-oriented team culture Exposure to B2B strategy, content creation, events, and digital marketing Apply today and help us grow our brand, engage our audience, and drive measurable impact! Technology We are using React on the front end, and node.js on the back end. Our database is Postgres!