Content Strategy Lead at Firstbase.io (W21) $130K - $170K The all-in-one startup operating system New York Full-time Will sponsor 3+ years About Firstbase.io Firstbase is building an all-in-one Company OS to help define how founders across the globe launch, manage and grow their businesses. More than ten thousand founders from over a hundred countries have used our product, Firstbase Start, to launch their startup. For many founders, "firstbase.io" has become what they type into their address bars when they think about incorporating a business. About the role About Firstbase Tens of thousands of businesses — from newly incorporated startups to public enterprises — rely on Firstbase to streamline compliance, finance, analytics, and every part of the back office. It is one platform to run your entire company. Our goal is to make running a business feel like magic. We make it possible by owning the general ledger and unifying data across all business functions. Compliance tasks are flagged — and often resolved — automatically. Real-time business metrics are accurate, accessible, and easy to understand. And if you need to hire a new employee, send an invoice, or file taxes, you can do it from the same interface. We’re bundling what’s never been bundled. We’re not building an incorporation tool. We’re not building an ERP. We’re not building an "AI accountant." We are creating a new category entirely: the Company OS. How we work We cherish the moments when noise fades and we move with clarity, confidence, and focus — doing the right thing at the right time. These moments are when our best work happens, and we strive to create more of them. We value craftsmanship over busyness, clarity over complexity, and resilience above all — whether it takes hard work or patience. We aim high, avoid mediocrity, and speak with fearless transparency. We believe in upward mobility and take pride in growing talent from within, always preferring to promote our own before looking externally. About the team This is a newly established team with a bold mandate: to create the most captivating, high-quality content in the industry. We believe content should do more than inform — it should inspire. While most tech companies produce generic, checkbox content, we see a massive opportunity to stand out by telling stories that resonate deeply and elevate the human spirit. From thoughtful written pieces to cinematic video, this team exists to make people feel something — and remember us because of it. What you will do If the team description above excites you, this is your opportunity to lead it from the ground up. You’ll define and execute our entire content strategy — from short- and long-form editorial to video and in-person storytelling — working directly with leadership and world-class external talent, with the chance to build the best content team in the world. You will: Lead the development of innovative content formats — with a focus on long-form video and written storytelling — that captivate, inspire, and push beyond traditional content marketing Build and manage a content calendar, aligning production and release cadences with product launches, business goals, and market trends Recruit, manage, and collaborate with world-class creative talent — both in-house and external — to bring bold ideas to life Define and track clear performance metrics to measure the reach, quality, and impact of our content across channels and audiences Operate with creative rigor and startup scrappiness — from producing polished, cinematic work to fixing small-but-critical details without hesitation Work within flexible timelines and budgets, always optimizing for excellence You should meet the following requirements Based in New York City, or willing to relocate 3+ years of experience leading creative teams at a product company or creative agency A proven track record of identifying, recruiting, and working with exceptional creative talent Strong project management skills — you keep plans clear, timelines on track, and everyone aligned Hands-on experience producing or contributing to high-quality video content, with examples to show A rare blend of creative instinct and analytical thinking — you believe the best creative work is born from discipline, perseverance, and a high sense of ownership Strong understanding of the startup landscape and how modern companies are structured, operate, and scale High level of energy Mediocrity is your enemy. You don’t stop until you get to "great." You’re relentless in pursuit of excellence. You speak your mind, challenge assumptions, and present ideas clearly — no fear of conflict. Perks & benefits Competitive salary & equity: We offer top-of-market pay and a generous equity package — so you’re rewarded not just for your work today, but for the future you help create. Generous raises & stock refreshers: Your impact deserves recognition. We review compensation quite frequently to ensure you're rewarded as your role grows — including stock refreshers so you continue to share in the upside of what we’re building together. Flexible work setup: We offer the freedom to work remotely, embracing diverse work styles, while NYC-based team members can opt for a hybrid setup, spending some days in the office to foster collaboration. PTO & other time off benefits: Take the opportunity to rest and recharge. No questions asked — it’s time to disconnect and come back stronger. Plus, paid sick days, your birthday off, and national holidays. Gear to thrive: We provide a renewable stipend on day one and every two years to create your perfect work setup — laptops, headphones, and more. It’s about giving you the tools to do your best work. Health & Wellness: We support you with a flexible health & wellness stipend, so no matter where you are, you can invest in the coverage and benefits that matter most. Learning & development: We invest in your growth through a dedicated stipend for courses, events, and anything that helps you sharpen your skills and grow in your craft. Parental leave: We support you through life’s big moments — maternity, paternity, or adoption — with fully paid time off. Generous annual bonuses that grow: Expect a bonus that reflects your hard work — usually about 10% of your base salary in the first year. From your second year, a 20% annual multiplier boosts this, rewarding your consistent performance. Company gatherings: We host annual retreats, quarterly in-person leadership planning, and occasional co-working days and happy hours — all fully covered to help us connect and have fun in person. Vacation bonus: After 3 years at Firstbase, you'll receive a generous vacation bonus to take that dream trip. It’s our way of saying "thank you" for your commitment — we’re here for the long haul, and we want you to enjoy the ride. Visa sponsorship: We support great talent. For select NYC-based roles, we may sponsor visas or support renewals (priority for candidates already in the U.S.). Eligibility is case-by-case; we’ll confirm early in the process. Accelerated career progression: We grow from within. When new roles open up, we look to our own team first — because we believe in recognizing potential, rewarding performance, and giving our people the opportunity to level up. Interested? Even if you don’t check every single box but you’re passionate about the role and want to help build something great, we still want to hear from you. We value diverse experiences and unique perspectives. Want to work at Firstbase but don’t see an opening that fits your experience? Message us — we will often “create” a role around a great candidate. Technology Current back-end tech stack: PHP Laravel PostgreSQL Docker (Compose and Swarm) GitLab CI AWS S3 AWS EC2 GreyLog Current front-end tech stack: Vue (and Vue-Router) Vuex 3rd party libs for GTM/Stripe/etc.