Content Specialist at Kalepa
About the role:
Base Salary: $85-110K USD*
We’re looking for a Content Specialist to own and execute Kalepa’s content engine - primarily blog strategy and long-form content, plus LinkedIn thought leadership across key leaders and subject-matter experts (SMEs). This person will take complex AI and commercial insurance concepts and turn them into clear, compelling narratives that educate the market, build trust, and strengthen Kalepa’s credibility as a category leader.
This role will report to and work closely with the Marketing Director. Together, you’ll help grow the marketing function and drive meaningful commercial impact by building a content engine that supports pipeline, strengthens positioning, and enables sales.
You’ll collaborate closely with SMEs and leaders to ghostwrite in their voice, maintaining consistency and high editorial standards across multiple contributors. You should be comfortable using AI as a workflow accelerator for outlining, ideation, research synthesis, editing, and versioning - while applying strong editorial judgment and holding a high bar for quality and accuracy. In this role, you’ll create and optimize content that builds category authority and drives demand, from blog posts and ebooks to LinkedIn copy and web messaging.
You’ll also own how our content performs across both traditional search engines and AI-powered answer engines - ensuring it’s discoverable, trusted, and accurately represented wherever people search and learn.
Key responsibilities:
Own Kalepa’s blog strategy and editorial calendar, aligned to brand, product, and GTM priorities
Write, edit, and publish high-quality long-form content including educational posts, industry POV pieces, deep dives, and playbooks
Write and edit content across formats as needed: landing pages, case studies, one-pagers, newsletters, webinars, product explainers, and sales enablement content
Own SEO execution and content structure to drive organic growth and improve performance across search engines and AI answer engines (LLM visibility)
Build and run a LinkedIn thought leadership program, ghostwriting for leaders and SMEs while matching their voice and point of view
Use AI tools responsibly to accelerate production (ideation, outlining, summaries, editing, versioning), while owning end-to-end quality control
Track and report on performance (engagement, traffic, rankings, conversion signals, and sales usage) and continuously refine topics, formats, and distribution strategy
You'll be right at home if you:
Have 4-5 years of professional content experience (B2B preferred; SaaS, fintech, insurance, or technical content strongly preferred)
Have exceptional writing and editing skills, with a proven ability to simplify complex technical and domain-heavy topics
Have demonstrated experience writing content that supports SEO outcomes
Have strong ghostwriting capability and can match tone/voice across different stakeholders
Have strong editorial instincts: structure, flow, clarity, accuracy, and quality control
Excellent project management: deadlines, approvals, coordination, content pipeline
Experience writing data led stories is highly desirable
What you’ll get:
Competitive salary (based on experience level).
Significant equity options package.
401(k) plan with employer match (regardless of employee contribution)
Excellent benefits: 100% covered medical, 100% covered vision and dental for individuals and families, and others
Work with an ambitious, smart, global, and fun team to transform a $1T global industry.
20 days of PTO a year
Global team offsites (2021 - Playa del Carmen, 2022 - Rome, 2023 - Buenos Aires, 2024 - Lisbon, 2025 - Cartagena)
Healthy living/gym stipend. Mobile phone bill stipend.
Continuing education credits.
**The salary range listed is an estimate and will vary based on a variety of factors. Final compensation will be determined during the offer stage based on relevant experience, performance during the interview process, and geographic location, and may therefore differ from the posted range. *