Field & Event Marketing Manager at AppOmni
About AppOmni
AppOmni prevents SaaS data breaches by delivering end-to-end SaaS security. Our platform gives security teams clear visibility into posture, access, third-party connections, AI-related activity, and with built-in discovery to identify unsanctioned SaaS and Shadow AI tools. Backed by continuous monitoring and real-time threat detection, AppOmni helps enterprises identify and resolve risks early, keeping their SaaS applications secure. Recognized as a Frost Radar™ 2025 Leader and Great Place To Work®, AppOmni continues to set the standard for innovation and customer value in SaaS security. The largest and fastest-growing global enterprises across industries trust AppOmni to secure their SaaS applications.
About the Role
AppOmni is seeking a strategic and execution-focused Field Marketing Manager to join our marketing team. This role is a critical revenue engine, serving as the primary liaison between Marketing, Sales, and our global Partner teams for all field events. You will be responsible for the end-to-end planning, execution, and analysis of trade shows, regional events, and partner programs that maximize our brand presence and drive measurable pipeline growth.
This position is based remotely with required travel for key industry events and internal meetings.
Key Responsibilities:
Event Strategy, Budgeting & Sales Alignment:
Serve as the primary liaison for the Sales and Partner teams, capturing event and enablement needs across the field organization.
Triage all event requests based on strategic priority, sales capacity, and budget constraints to ensure maximum ROI on marketing spend.
Ability to strategize resources needed for field events ranging from tradeshows, regional events, and executive dinners.
Manage and track the entire Field Marketing budget, providing regular reconciliation, forecasting, and reporting on event performance and spend.
Project Management & Execution Excellence:
Own the logistics, timelines, and deliverables for all assigned events (trade shows, regional dinners, partner events), demonstrating solid project management skills.
Conduct comprehensive "Know-Before-You-Go" sessions for all field and partner teams to ensure consistent messaging, logistical adherence, and effective goal alignment.
Manage inventory and fulfillment of all event assets, including booth properties, literature, and collateral.
Brand Presence & Creative Engagement:
Act as the main point of contact for external vendors, including event planners, booth builders, and graphics teams, to ensure timely delivery, adherence to brand guidelines, and maximum presence at all physical venues.
Develop creative ideas for pre-event promotion, high-impact giveaways, and engaging in-booth activities that generate buzz and drive meaningful conversations with target accounts.
Lead Management & Pipeline Acceleration:
Manage event lead capture, import, and processing with high attention to detail and accuracy.
Review event leads immediately post-event and work closely with the Field or Sales Development reps to prioritize follow-ups and ensure rapid lead qualification, distribution, and follow up to accelerate pipeline creation.
Skills & Qualifications:
4+ years of proven experience in Field Marketing or Events Management within B2B SaaS or Cybersecurity.
Demonstrated ability to manage complex event logistics and budgets, with experience prioritizing event investments for ROI.
Detail orientation and ability to project manage many streams of work and present event plans, results, and metrics to senior management
Expertise in working directly with Sales and Channel Partner teams to align goals and execute joint marketing motions.
Good familiarity with CRM (Salesforce) and Marketing Automation (HubSpot) platforms, specifically related to campaign tracking and lead management.
Strong organizational and logistical planning skills, able to manage multiple projects simultaneously and meet tight deadlines.
Self-starter with excellent editorial judgment and able to rally cross-functional teams.
Be willing to travel to marquee cybersecurity events and regional sales meetings as required (estimated 25-35%).