Partnerships Associate - Affiliate & Brand

Partnerships Associate - Affiliate & Brand at LUCY This role is designed for someone who thrives at the intersection of relationships, creativity, and execution. We're looking for someone with 1–3 years of experience in influencer marketing, partnership management, or a similar brand or marketing role — someone who has built or scaled affiliate programs before, has a point of view on what makes them work, and is ready to own a function end-to-end in a fast-moving startup environment. At LUCY, partnerships isn't a support function, it's a growth channel. You'll own the affiliate program, drive organic co-marketing campaigns, support partner logistics and events, and build the relationship infrastructure that keeps LUCY's partner community engaged and growing. Ownership here is real: you bring the ideas, you build the systems, you manage the relationships, and you're accountable for the results. You'll work directly with senior marketing leadership and have visibility across the business from day one. We move fast, we bet big on people who show up with energy and a bias toward action, and we invest in the growth of people who perform. LUCY Goods Inc. makes tobacco-free and smoke-free nicotine products, including LUCY Breakers pouches and LUCY Gum. We firmly believe we make the best products on the market. The LUCY founders and leadership team have a strong network across venture capital, technology, and consumer brands and are here to support the development of high-performing team members. What You’ll Do: Affiliate Program (strategize, launch, manage & scale) Build foundational strategy and creator tiers for LUCY's affiliate program Negotiate terms, onboard partners, and manage ongoing relationships and performance Track key metrics including clicks, conversions, and engagement rates Build and maintain program infrastructure (tracking links, commission structures, content briefs) Continuously optimize the roster and scale what's working Stay ahead of trends in the creator and affiliate space Organic Partnership Campaigns Concept and execute creative co-marketing campaigns that feel native to both LUCY and the partner's audience Develop culture tie-ins, sweepstakes, giveaways, and organic content moments Own campaigns from ideation through go-live, including assets, timelines, and partner deliverables Partner Event Coordination & Travel Liaise with brand partners to secure tickets, credentials, and event access Reserve and confirm dinners and hospitality touchpoints Build partner itineraries, Book and coordinate flights, hotels, and ground transportation Ensure the end-to-end experience feels seamless and intentional for every partnerasfd Partnership Merch & Asset Management Consolidate merch and asset requests across the partnership team Brief and collaborate with the design team to develop and produce assets Own fulfillment end-to-end (shipments, tracking, and partner-facing communications through confirmed delivery) Ad Hoc Marketing Requests Triage and execute lower-lift marketing requests from leadership and retail partners quickly and with quality Scope incoming asks, prioritize and set realistic turnaround expectations Flag requests that need refinement or strategic input before going out the door Partner Care & Relationship Touchpoints Manage holiday gift sends, birthday acknowledgments, and handwritten welcome notes for new partners Develop surprise-and-delight moments that keep LUCY top of mind with the partner community Own the touchpoint calendar, manage budgets and inventory, and ensure every send reflects the LUCY brand What Success Looks Like in the First 6 Months The affiliate program is live with creator tiers defined, partners onboarded, and tracking infrastructure in place and early performance data is being used to inform optimizations 1–3 partner events have been coordinated end-to-end, each executed with a seamless partner experience and clear learnings carried forward 1–3 bespoke merch and asset projects have been completed in collaboration with the design team, with a repeatable fulfillment process in place for briefing, tracking, and on-time delivery Ad hoc requests are triaged and executed with speed and quality; leadership can rely on you to know when to move fast and when to ask first The partner touchpoint calendar is built and running, with gift sends, welcome notes, and delight moments going out on brand and on time and a system in place to sustain it Processes and trackers are in place across all workstreams so institutional knowledge is documented and the program can grow with you You might be the one if: You've managed and scaled influencer or affiliate programs and have a strong point of view on what makes them work, including familiarity with affiliate tracking platforms and best practices You're organized and genuinely enjoy the logistics side of partnership work You're a natural relationship builder - warm, reliable, and the kind of person partners want to stay in touch with You move fast, adapt easily, and thrive in an environment where no two weeks look the same You have a creative eye for campaign concepts and get excited by cultural moments and brand collaborations You have an existing network of lifestyle or culture creators Experience in regulated industries is a plus Location & Compensation Remote, but LA based is a plus! Competitive salary + bonus, with opportunity for equity participation Starting salary at $70k+, but comp will ultimately be determined based on your background & fit If you’re looking to take ownership, learn quickly, and help build something real, we’d love to meet you!