Content & Performance Marketer

Content & Performance Marketer at CollectiveOS Content & Performance Marketer Part-time or Full-time · Contract · Remote LEVEL: Mid–Senior INDUSTRY: Peptides / health START: Immediate APPROACH: AI-forward THE OPPORTUNITY You're joining at the ground floor of a category-defining moment. 1 in 8 American adults have now taken peptides — and it's going mainstream fast. Peptides represent one of the most significant health trends of our time, on par with the AI boom. More money has been made selling peptides in the form of GLP-1s for weight loss (Ozempic, Tirzepatide) in the last three years alone than any other drug in human history. Collective is the Thrive Market for peptides — a platform offering access to clinician-guided, medical-grade peptide protocols at up to 50% below retail pricing, sourced from licensed US pharmacies. The grey market is being shut down by FDA enforcement. Retailers and doctors' offices charge 500%+ markups on the actual cost. Collective fixes both. Built by a team that has scaled multiple businesses to unicorn status — including the founder of Thrive Market and advisor/investors in Function Health. COMPENSATION & TIMELINE STRUCTURE: Paid trial to start Competitive cash compensation from day one. The engagement begins as a trial — this is how we find the right long-term fit quickly, and how you get to see us up close too. UPSIDE: Ground-floor equity opportunity If the trial goes well, there is an opportunity to take on equity in Collective —getting in at the ground level of a funded D2C peptide startup built by a team that has already taken companies to unicorn scale. TIMELINE: Immediate start We are moving fast. The right person can start within weeks. THE ROLE AI-forward — uses AI to multiply output, not replace thinking This is a growth content role, not a traditional content marketer. The right person thinks in performance, funnels, and conversion — not just formats. They write to convert, research to find angles that move people through a funnel, and produce content that has a specific job at every stage: drive an opt-in, feed a ManyChat flow, build trust in a protocol, move someone closer to purchase. They understand modern acquisition flows —comment triggers, ManyChat sequences, native advertorial content, and multi-step funnels — not outdated email-blast thinking. Performance analytics and editorial planning are handled separately within the team; this role receives those insights and translates them into new content, better angles, and sharper hooks. The CMO owns creative direction and overall strategy. This role owns the content execution engine underneath that. CONTENT CHANNELS IN SCOPE Collective blog · Third-party brand articles · Medium / Substack · Instagram carousels · Animated explainer videos · X / Reddit posts · PDF guides & fact sheets · Quiz & course copy · ManyChat flow copy · UGC & influencer briefs (contributes) · Ad copy (contributes) CORE RESPONSIBILITIES Long-form conversion content - Owns Writes long-form content whose primary job is conversion, not traffic. The CMO sets the content direction and protocols to focus on — this role researches each topic deeply before writing, going beyond surface level to find the specific language, objections, and desire patterns that make content convert. Outputs include editorial-style articles, deep protocol explainers, fear-busting content, and native advertorial pieces — content that reads like journalism but functions like a funnel. Published across Collective blog, third-party brand domains, Medium, and Substack. Every piece is written with a downstream destination: an opt-in, a guide, or a direct link to Collective. SEO is a secondary benefit, not the primary goal. Native advertorial articles · Editorial-style protocol content · Third-party brand articles · Medium / Substack · Fear-busting deep-dives · Deep-link article structure · Funnel-linked content · Topic research & angle development Lead gen, opt-ins & ManyChat funnel content - Owns Writes and structures the full content layer of the acquisition funnel — from the hook that triggers engagement, through the ManyChat flow that captures the lead, to the article or guide that warms them, and into the opt-in or product page that converts them. The chain works like this: a carousel or UGC video drives a comment trigger → ManyChat delivers a guide or article → article or guide/opt-in deep-links to Collective → lifecycle sequence takes over. Each asset is mapped to a specific protocol and audience intent. ManyChat flow copy · Comment trigger copy · PDF guides & fact sheets · Quiz copy · Mini course outlines · Opt-in page copy · Article-to-funnel structure · Protocol-mapped assets Short-form, social & video content - Owns Writes copy for Instagram carousel posts, captions, and scripts for animated explainer videos. Each piece of short-form content is designed to feed a funnel — a carousel drives a comment trigger, an explainer video drives an opt-in, a post builds protocol trust. Systematically identifies repurposing opportunities: long-form article becomes a carousel, carousel becomes a ManyChat trigger, explainer becomes an ad. Instagram carousel copy · Captions · Animated explainer video scripts · Comment trigger hooks · Content repurposing system Content iteration based on performance - Owns Receives performance insights from the analytics function and uses them to iterate on content — new angles, new hooks, new formats, new funnel structures. Does not pull or own the data directly. Owns the creative response: what to write next, what to test, what to retire. New angle development · Hook testing · Funnel content optimisation · Paid angle flagging CONTRIBUTES UGC & influencer content - Contributes Works with the CMO on UGC and influencer content — writing briefs, talking points, hooks, and ghostwriting full content pieces that influencers deliver. Understands what makes a hook convert on Instagram, not just what sounds good. Does not manage influencer relationships. Creative direction comes from the CMO. UGC video briefs · Influencer content ghostwriting · Hook writing · CTA framing Ad copy support - Contributes Supplies copy variations for paid ad creative when needed — headlines, body copy, angle variations. Flags organic and native content that is converting well and could be tested in paid. The CMO directs paid strategy; the agency executes; this role is a copy resource, not a paid manager. Ad copy variations · Headline angles · Organic-to-paid flagging HOW SUCCESS IS MEASURED Opt-in rate - Lead gen content conversion ManyChat conversion - Comment trigger to lead capture Content velocity - Output volume vs plan Funnel contribution - Content-attributed signups Native CTR - Article-to-funnel click-through Iteration speed - Time from insight to new asset EXPLICITLY NOT IN SCOPE Creative direction (CMO) · Visual / UX design · Paid media strategy or buying · Analytics and performance reporting · Editorial calendar management · Content scheduling and posting · Influencer relationship management · Lifecycle flow architecture · Customer service · Brand strategy and positioning (CMO) MUST-HAVE SKILLS Domain & mindset Peptides, health, or longevity niche Thinks in performance, funnels, and conversion — not just content pieces Understands ManyChat and modern comment-trigger acquisition flows Familiar with native advertising content models AI-forward — uses AI to multiply output at volume Content & performance skills Long-form conversion copywriting Native advertorial writing Short-form social copy Lead magnet / opt-in writing Hook writing for UGC and social Content repurposing systems If this sounds like the right fit, we'd love to hear from you. We're looking for someone who is genuinely excited about the peptide space, thinks in funnels not just content, and wants to be part of building something meaningful from the ground up with a team that has done it before.