The RoleWe’re hiring a Senior Product Marketing Manager to sit at the center of Product, Growth, and Engineering — owning go-to-market strategy, lifecycle marketing, and in-product positioning.This is a highly cross-functional, fast-moving role. You’ll partner closely with Product and Engineering to define launch gates, build GTM plans, and ensure features ship with clear positioning and measurable growth impact. You’ll also lead lifecycle marketing (email, push, in-app) to drive activation, engagement, conversion, and retention.This role reports to the VP of Growth and will play a critical role in shaping how we scale both acquisition and LTV.What You’ll OwnGo-To-Market & Product LaunchesDefine and execute GTM strategies for new features and major product releasesPartner with Product and Engineering on launch gates, timelines, and readiness criteriaDevelop clear positioning, messaging, and value propositionsCreate launch briefs and align cross-functional teams across Growth, Paid, Lifecycle, and ContentEnsure launches are measurable, impactful, and optimized post-releaseLifecycle Marketing (LCM)Own lifecycle strategy across email, push, and in-app messagingBuild programs that improve activation, feature adoption, monetization, and retentionDevelop segmentation frameworks and testing roadmapsContinuously optimize messaging, timing, and targeting to improve engagement and LTVPartner with Analytics to measure cohort performance and downstream impactIn-Product & Web Marketing OptimizationOptimize in-app marketing placements and website messagingImprove conversion flows and feature discovery surfacesEnsure consistent, compelling messaging across all customer touchpointsIdentify friction in funnels and execute experiments to improve CVRData & Growth StrategyOwn performance metrics tied to adoption, engagement, and retentionUse funnel analysis, cohort analysis, and A/B testing to drive decisionsTranslate insights into experiments and executionFocus on scalable systems that increase LTV over timeWho You Are5–8+ years of Product Marketing experience, preferably in a high-growth startup environment (fintech strongly preferred)Proven track record partnering with Product and Engineering in agile environmentsDeep hands-on experience with lifecycle marketing (email, push, CRM platforms)Extremely data-driven and comfortable working in analytics toolsGrowth-minded — you think in experiments, velocity, and measurable outcomesStrong operator — you move quickly, take ownership, and shipClear, compelling communicator who can simplify complex productsWhat Success Looks LikeProduct launches that drive measurable feature adoptionImproved activation and retention ratesIncreased engagement across lifecycle channelsHigher LTV driven by strong messaging and experimentationTight alignment between Product and GrowthWhy This Role MattersProduct Marketing at Origin is a core growth driver — not a support function. This role directly impacts how we position our product, launch innovation, deepen user engagement, and scale LTV.If you’re excited about building at the intersection of fintech, product, and growth — and want to own outcomes, not just strategy — we’d love to meet you.Eligibility RequirementsCandidates must be legally authorized to work in the United States.Origin does not sponsor visas.What We OfferFinancial Benefits:Generous base salaryMeaningful equity packageRetirement 401k for USA-based OriginalsHealthcare and wellness programs:HealthcareWellness stipendMental wellness programUnlimited access to financial planningLife insurance for USA-based OriginalsWork-life balance:Unlimited DPTOFlexible hours (Core hours: 9 AM to 5 PM local time)Paid Parental LeaveAdditional perks:Parenthood and fertility assistanceMonthly co-working membership reimbursementEnglish tutoring stipend for International OriginalsBuild your home office one-time stipendPick your setup (Apple, Windows) and accessories
