Senior User Acquisition Manager (App)

Senior User Acquisition Manager (App) Flo Health You will be responsible for: Planning, executing, and scaling app user acquisition campaigns across Facebook Ads or other paid social channels, with a focus on performance Monitoring and optimizing account structure, bidding models, and audience segmentation Driving incremental growth through performance-focused campaign strategy and rapid experimentation Collaborating with analytics, creative and social teams to boost paid acquisition Generating insights from performance data and proactively identifying areas of opportunity Staying up to date with industry trends, platform updates, and evolving privacy regulations Producing regular performance reports and contributing to strategic discussions Must have: 3+ years of performance marketing experience in app user acquisition, preferably in high-growth environments Expert-level experience managing campaigns in Social channels (Facebook Ads, TikTok Ads, Snapchat) and/or Google Ads Proven track record of optimizing campaigns for performance metrics such as ROAS, CPA, and LTV Strong analytical skills, including advanced Excel or Google Sheets capabilities Solid understanding of app attribution and proficiency using MMP tools  Proficiency using tools like Looker, Tableau or similar BI tools to analyze and visualize data Strong communication and project management skills, with the ability to work cross-functionally Upper-intermediate or advanced proficiency in English Ability to conduct market research and competitors analysis Nice to have: Experience in web2app user acquisition Experience in Health Tech, FinTech, or other regulated industries Experience with automation tools and scripts for campaign management Familiarity with GDPR, CCPA etc. Salary from 4700 EUR #LI-DL1